Mastercard HK expands Priceless programme with business icons and SMEs

Mastercard has expanded its Priceless Hong Kong programme to help rejuvenate the city's economy through partnerships with local business icons and small and medium-sized enterprises.
The initiative includes collaborations with hospitality brand Lan Kwai Fong Group, entertainment giant Emperor Cinemas, fine jewelry brand PHERES, fashion brand Vivienne Tam and antiviral coating specialist GERMAGIC.

Meanwhile, the programme also underlines Mastercard’s support for SMEs in the city, as it offers secure digital payment solutions that address the need for digitalisation accelerated by the pandemic.

"Highlighting its commitment to building momentum around the recovery of Hong Kong’s economy, Mastercard looks forward to revealing the fruits of its exciting collaboration with entrepreneurs and brands, ranging from well-established companies to local SMEs, to bring priceless experiences and bolstered privileges for cardholders all over the city," said Helena Chen, managing director, Hong Kong and Macau, Mastercard.

Established in 2014, Priceless Hong Kong is part of Mastercard’s marketing programme aimed at connecting consumers "with their passions and love for discovering more about the cities in which they live." In response to consumers’ appetites, the programme is now being refreshed and revitalised through a wide range of experiential offers spanning sectors including shopping, dining, entertainment, arts and culture, fashion, sports and wellness.

Furthermore, Mastercard is joining hands with HKT Payment to support the disbursement of the Hong Kong government’s e-voucher scheme. Cardholders in Hong Kong will soon be able to spend a total of HK$5,000 worth of consumption vouchers with Mastercard cards via Tap & Go at a network of local physical and online merchants. 

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