Temasek Foundation, TikTok launch Trusted Creators Lab to counter misinformation

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Temasek Foundation, TikTok, and social impact communications agency Love Frankie have unveiled the Trusted Creators Lab, a regional initiative designed to combat online misinformation by equipping Southeast Asia’s top influencers with fact-checking tools and storytelling strategies.

Launched at the Mondrian Singapore Duxton Hotel on 28 August, the event was attended by Singapore’s minister of state for education and digital development and information, Jasmin Lau. The initiative responds to the rapid spread of misinformation online, where fact-checking remains a persistent challenge.

Over the next seven months, 19 creators from Singapore, Malaysia, and Indonesia will participate in masterclasses, mentorship, and content labs. They will be trained to apply journalistic standards in their content creation, supported by experts, while building a regional network of trusted digital voices.

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Together, the creators bring a combined following of more than 15 million, spanning diverse audiences and verticals.

Among them is Singapore’s Nancy Eva (@nanc.e), who mixes lifestyle, fashion, beauty, and tech content with witty commentary and a trademark feel-good energy, often collaborating with her siblings on @afro.sings.

Malaysia is represented by Zuleika Marie Gomez (@vogueunicorn_), whose approachable voice and relatable reflections on relationships, beauty, and everyday life resonate with young audiences navigating similar experiences.

From Indonesia, Samuel Christ (@miliardermudaindonesia) exemplifies how motivational storytelling can be scaled for impact, blending financial tips, success stories, and practical advice to inspire entrepreneurship and personal development among the country’s youth.

The programme will culminate in January 2026 with the release of collaborative TikTok content aimed at reaching more than five million users across Southeast Asia. The campaign will showcase how creators can harness their platforms to not only entertain but also strengthen media literacy and online trust.

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