Over the past few weeks, governments worldwide have been urging citizens to practice social distancing, stay home and implemented travel restrictions. Both the governments in Singapore and Malaysia have been active in asking their citizens to maintain a distance of 1 metre. Not one to miss out on the situation, and lighten the atmosphere, brands and agencies in Malaysia have been playing up the situation...with their own twist on their logos.
To urge consumers to stay in, Celcom changed its logo to a white circle with the hashtag #StayIn. The picture retains the blue colour commonly associated with Celcom. It also urged consumers to change their profile picture with the caption" We #StayIn As One, We Stay Safe".
Entropia took the concept of social distancing a step further by increasing the kerning between the letters of its logo.
INTI International University and Colleges
INTI took it up a notch by using its name to depict the concept of staying home.
TM users, if you're staying home, fret not. You'll always remain connected.
Digital marketing agency IDOTYOU also tweaked its logo to encourage Malaysians to maintain social distancing during the MCO period.
Ticketing platform redBus reminded consumers to stay indoors to by turning its iconic logo of a bus into a house!
Teleport, the cargo and logistics arm of AirAsia temporarily changed its Teleport.social logo to reflect the distance between the words "Teleport" and "Social". Teleport.social is a payment and logistics platform targeting C2C businesses. Separately, Teleport is also focusing its operations on transporting medical aid and protective equipment intended for hospitals or frontline emergency responders.
The Clan decided to spice things up and included emojis in its logo. In a Facebook post, the agency said it has been a week and it has experienced a range of emotions with the Restricted Movement Order but social distancing is a must. "So while we keep connected, let’s also keep a safe distance too," it added.
Also putting a lighthearted spin on the issues were agencies such as Ogilvy Australia and McDonald's Brazil.
Even the golden arches are not spared in such trying times.
Working from home is definitely not hindering the creativity of the team at Ogilvy Melbourne.
Separately, Malaysian telco Digi decided to change its network identity to "Digi-Stay Home" to remind users to adhere to the Movement Control Order (MCO) imposed. According to a Digi spokesperson, it thought that changing the network identity will be a simple yet effective way of reminding Malaysians to stay at home, since all 11.3 million subscribers on Digi’s network have the network identity label.
See any creative logo executions by brands or agencies? Send them over to firstname.lastname@example.org
Publishers and agencies in Asia tackle brand safety amidst COVID-19
Circles.Life disinfects 'bill shock' fears with COVID-19 sanitiser ad
KFC Malaysia shows love to all delivery riders (even those of its competitors)
Facebook commits US$20m to battle COVID-19
YouTube backtracks on COVID-19 monetisation ban placed on creators