Malaysia Airlines names new head of marketing

Malaysia Airlines has appointed Charles McKee as head of marketing. McKee will take on the role from 14 September 2015.

McKee (pictured) has a background in leading marketing teams in the airline, hospitality and destination marketing industries. His 27 years of experience in marketing and managing world-class travel brands will enable the airline to stay ahead of competition and provide greater customer experience.

Prior to his appointment, he was responsible for repositioning the Delta Hotels and Resorts brand, Canada’s largest full-service hotel company. His other travel industry experience includes chief marketing and other commercial leadership roles at Air Canada, the Canadian Tourism Commission, PLC, and Virgin Atlantic Airways.

He replaces Dean Dacko who had been with the company for three years. Dacko last told A+M that he is currently weighing out his options outside of Malaysia.