LOKi names new creative director

Digital creative agency LOKi has appointed Jeremy Ng (pictured) as its new creative director.  In his new role as creative director, Ng will be responsible for raising the level of creative quality across LOKi's accounts, with a specific focus on the UNIQLO account where he will be in charge of the brand's social media deliverables and its 360 campaigns. 

At the same time, Ng will play a role in sharpening internal creative talent to develop the thinking and craft across the organisation, develop and propose creatively powerful ideas for any necessary pitches in the future, work closely with management to develop a holistic long-term plan for growth and upskilling, and collaborate with key clients to align business and marketing objective with creative ambitions and quality.

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He will report to Suzen Chai, general manager of LOKi Digital.

Prior to joining LOKi, Ng was at Publicis Kuala Lumpur as a creative director from 2021 to 2024 where he handled the Maggi, Nestle Infant Nutrition, and Visa accounts across Malaysian and regional campaigns.  Other positions he's held include associate creative director at Dentsu, Naga DDB Tribal as well as creative group head at Bonsey Jaden and Ogilvy & Mather. 

According to his LinkedIn, he started his career as a copywriter in various agencies including Krakatua: ICOM, Dentsu Utama and Naga DDB. 

"Being part of LOKi and working with global brands such as UNIQLO and household favourites like Lee Kum Kee has been an incredibly exciting experience. With the ever-changing social landscape and a team that lives and breathes content, this feels like the start of a fun ride," said Ng. 

"I am incredibly happy to have such a passionate and talented creative director onboard. He brings a wealth of industry experience across many categories that can help us broaden our ambitions as well as help provide a source of creative leadership within the agency. It has been a pleasure working with him so far and looking forward to future opportunities to grow and bring LOKi Digital's creative powerhouse to life," said Chai. 

"As the Founder of LOKi Digital, getting Ng on the team represents an investment in creative excellence and an ambition to expand the current set of clients as he brings a wealth of experience," said Weng Leong Loke, founder and managing director. 

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