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Liverpool FC makes a move into digital collectable space

Liverpool FC makes a move into digital collectable space

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Liverpool Football Club (LFC) is making a move into the NFT space. It is expanding its partnership with digital collectibles fantasy sports start up Sorare which sees Liverpool FC create multimedia fan content and release new unique experiences for Reds fans and Sorare’s managers.

All LFC stars will continue to be available as digital cards in Sorare’s fantasy game for fans, collectors and players to collect, trade and compete with. The partnership will also provide enhanced opportunities for Liverpool FC to engage new fans across the globe through Sorare, which has users in 185 countries.

The exclusive partnership is the latest in a series of major milestones for Sorare, which now has more than two million users worldwide and 280+ partnering sports organisations – including La Liga, the Bundesliga, Serie A and Major League Baseball.

Ben Latty, commercial director at Liverpool FC, said: “At Liverpool Football Club, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this club.”

Michael Meltzer, head of business development at Sorare, added: “Liverpool FC is one of the world’s most iconic and prestigious clubs; a footballing juggernaut with unparalleled history and one of the largest and most passionate fanbases in the sport. We’re beyond excited to expand our partnership with such an historic club that is just as committed to innovating to bring authentic experiences to their fans as we are.”

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