LEGOLAND Malaysia Resort has unveiled a series of life-size LEGO frontliner murals as a tribute to the contributors in the fight against the COVID-19 pandemic. The murals will be displayed at LEGOLAND theme park from 12 September onwards for a limited time, and aim to inspire visitors and Malaysians to remember the frontliners' efforts.
The murals depict portraits of frontliners including doctors, medical practitioners, government officials, policemen and army. It also feature various essential workers from delivery riders to cleaners and media personnel. According to a press release, a total of five murals were completed in nine days using over 150,000 pieces of LEGO bricks. The creation of the murals was initiated by the resort’s employees with the help of the Malaysian LEGO building community.
To further give thanks to the frontliners, LEGOLAND Malaysia Resort also presented a total of 3,000 park tickets to representative from five departments including the Johor State Government, Royal Malaysian Police Johor, Malaysian Armed Forces, Fire and Rescue Department Johor and the Johor State Health Department. It will also provide exclusive deals for frontliners such as 50% off day passes and hotel stay at LEGOLAND Hotel.
As a way to encourage Malaysians to experience the murals as a new attraction, LEGOLAND Malaysia Resort has collaborated with Malaysian Association of Hotels Johor Chapter (MAH-JC) and Tourism Johor to introduce the "Play in LEGOLAND, Stay in Johor" packages. The collaboration features a variety of vacation packages that bundle LEGOLAND Malaysia Resort access tickets with a hotel accommodation of choice in Johor, providing greater flexibility and added value to excite more Malaysians to travel locally.
The "Play in LEGOLAND, stay in Johor" package allows Malaysians to purchase a voucher at a set value, which they can later redeem for accommodation at any of the participating hotels in Johor, and LEGOLAND theme park passes for families with discounts of over 50%.
C.S Lim, divisional director at LEGOLAND Malaysia Resort, said: “As the frontliners continue to keep us safe, we are doing our part in helping to restore a better economy by enabling a vibrant domestic tourism sector. As the only international theme park in Malaysia, we hope to bring the industry on board with this shared goal, while blending LEGOLAND Malaysia Resort’s appeal as an all-in-one family resort and Johor’s myriad of tourism offerings to entice Malaysians to choose Johor as their preferred holiday destination."
Meanwhile, the chief minister of Johor, Hasni Bin Mohammad, commended LEGOLAND Malaysia Resort on its collaboration with MAH-JC and Tourism Johor. "Having our industry players working together will be the key to our shared success and to drive more visitors to visit Johor," he said.
Nancy Shukri, minister of tourism, arts and culture, added: “This campaign by LEGOLAND Malaysia Resort serves as a great model of how the industry players can play their part in helping to rejuvenate and hopefully jump-start the tourism industry which was severely hit by the pandemic. This collaboration is in line with the tourism industry’s recovery strategy and the right step forward in continuing to revive the economy."
Earlier in April this year, LEGOLAND Malaysia Resort launched a 30-day LEGO Challenge on social media, inviting families to build various LEGO creations based on daily themes. This came in view of the temporary closure of LEGOLAND Malaysia Resort due to the Movement Control Order. The LEGO Challenge served as one of the many ways families can continue to enrich the lives of their children while spending quality time together. According to a press release, the challenge received an overwhelming response with over 5,000 entries across the first nine days.
LEGOLAND operator Merlin Entertainments poised for growth post US$6.1b acquisition