Lazada Malaysia is celebrating its ninth birthday by sending Shopee Malaysia a cake. The eCommerce platform explained in an Instagram post that it wants to share joy and love with its friends and neighbours, adding that if food represents the language of love, cake is the greatest love of all. The cake, which is in the shape of its logo that resembles a heart, was also sent to Boost, Touch 'n Go, realme, and Durex.
CMO Diana Boo told A+M that the surprise cake drop was part of Lazada's Surprise Birthday Sale’s 360 marketing campaign which included PR, digital, on-ground and OOH activations. In addition, it is also bringing Lazada's 9 Super Party to consumers tomorrow on Astro Ria, TV3 and LazLive via the Lazada App. Lazada was recently crowned Marketer of the Year at A+M's Marketing Excellence Awards.
Lazada brought on board American singer Katy Perry and K-pop band NCT Dream to headline its upcoming Lazada Super Party on 26 March. The concert also features top celebrities in Southeast Asia including Malaysia's Ismail Izzani and Haqiem Rusli, Singapore's Jasmine Sokko and Nathan Hartono, and Indonesia's Agnez Mo and Raisa. The concert also includes its Shoppertainment segments such as Voucher Rain, Guess It!, and Shake It!. Following the party, Lazada's Surprise Birthday Sale begins on 27 March.
Themed around celebrating everyday heroes, this year’s concert not only pays tribute to frontline essential workers, but also shines the spotlight on individuals in the community who have in their own ways touched the lives of people around them.
CEO of Lazada Group Chun Li said as it celebrates its ninth anniversary, Lazada also wants to recognise the positive impacts made by every individual in its community. "We are excited to continue setting the benchmark for the eCommerce industry, by propelling entrepreneurs and brands forward in their digital transformation journey, and serving consumers through a safe, convenient and experiential shopping journey," he added.
Last year, the group brought on board South Korean actor Lee Min Ho as its first regional brand ambassador, beginning with its 11.11 Shopping Festival. The commercial featured other Lazada ambassadors including Agnez Monika and Verrel Bramasta in Indonesia, Ayda Jebat in Malaysia, Kathryn Bernardo in the Philippines, Bella Ranee Campen in Thailand and Chi Pu in Vietnam.
Separately in 2019, several brands in Malaysia took to Instagram to banter over who would be the most beloved brand among consumers as part of Lazada's Battle of the Brands. Philips Malaysia got the ball rolling with the post: "Dress, jeans, hoodies, whatever you have in mind. No crumbles or creases is a match for my steam generator iron. You think you stand a chance Vero Moda Malaysia? Think again." It was later joined by Vero Moda, Senheng, and Philips Avent.
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