WPP’s marketing agency Landor & Fitch has appointed several key creative and leadership positions throughout Asia. To foster Landor & Fitch's growing footprint in Southeast Asia and across the wider region, Janice Siu (pictured second from right) has been appointed as managing director of APAC growth based in Singapore. Previously, she was based in Hong Kong and has held roles such as executive director of Greater China at Landor, and business director at Fitch from 2017 to 2020.
Thomas Sutton (pictured right) has been appointed as general manager of Southeast Asia and is based in Jakarta. Prior to this, he was Landor’s country director of Indonesia where we held the position for five years, from 2014 to 2020. Landor & Fitch said that Siu’s placement in Singapore and Sutton’s in Jakarta forms a broader growth strategy for Landor & Fitch as the company bolsters its APAC team with talented and experienced leaders in key markets.
Landor & Fitch also said that Southeast Asia has been its significant growth market, with recent client wins including global insurance company, Prudential. In Singapore, Landor & Fitch pioneered the design of the country’s first 5G powered, 24/7 unmanned store for leading telco, Singtel. The group was also responsible for the design of Microsoft’s immersive technology-led Asia Pacific headquarters in Singapore.
According to the agency, the new appointments will significantly bolster the group’s growing offering in response to increasing demand for data-driven brand strategy and related tools. To lead its insights and analytics team, Landor & Fitch has appointed UK-based Taj Samson (pictured left) as the regional insights and analytics director. The agency said that the team produces primary research in addition to market and financial modelling. This is to provide clients with quantifiable predictions for the performance and business benefits of brand transformation strategies.
Samson will be charged with integrating insights and analytics across Landor & Fitch’s breadth of expertise in brand experience, performance and expression. According to her LinkedIn profile, she joined Landor as director in 2019. Prior to this, she has held several leadership roles across various agencies such as MindMover, Arena and Mediacom.
To better support growing client demand for transformative brand experiences, Apolline Picot (pictured second from left) has been appointed as the creative director of experience design. According to L&F, Picot is a consumer experience specialist with deep foundations in design development, conceptualisation and implementation. Picot has worked across a multidisciplinary group of clients, including Microsoft, Sephora and Standard Chartered among others, as seen on her personal portfolio.
Jonathan Cummings, APAC president at Landor & Fitch based in Hong Kong said: “The breadth of our offerings in Southeast Asia continues to develop exponentially and these new appointments build on the extraordinary group of creative and design specialists that we boast across the region.”
The new appointments follow L&F’s shuffling of its APAC leadership earlier this year in March, after Landor and FITCH merged into one entity in January 2020. L&F’s spokesperson told MARKETING-INTERACTIVE then that the L&F APAC team saw a restructure to better leverage combined strength across the region. With Cummings at the lead, the APAC team is now spread across multiple locations including Shanghai, Tokyo, Sydney, Mumbai, Singapore, Jakarta and Hong Kong as part of a coordinated regional outreach.
This year in January, L&F was also in charge of the brand strategy for pharmaceutical Pfizer's rebranding.
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