We Are Social SEA managing director steps down

Naiyen Wang (pictured) has stepped down from her role as managing director of Southeast Asia at We Are Social.

In a statement to MARKETING-INTERACTIVE, Wang described her four-and-a-half years with the socially-led creative agency as "phenomenal", highlighting the teams she worked with across Singapore and Southeast Asia.

"I’ve had the privilege of working alongside stellar teams across Singapore and Southeast Asia, who have been with me every step of the way. I couldn’t have asked for a better team or a more rewarding journey," she said.

"I’m incredibly proud of what we’ve built together and look forward to seeing We Are Social on its exciting new trajectory of growth," Wang added.

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Wang had been leading the socially-led creative agency's Southeast Asia operations since March 2025, when she was promoted from managing director of Singapore.

In the regional role, Wang was responsible for overseeing We Are Social's presence across Southeast Asia, identifying growth opportunities and strengthening its capabilities to service its roster of regional clients.

Wang's departure brings to a close a four-and-a-half-year stint with We Are Social, during which she rose through the agency's leadership ranks. She first joined the agency in March 2022 as head of account management, before being promoted to managing director of Singapore two years later.

Her remit was expanded across Southeast Asia in March last year.

Prior to We Are Social, Wang spent nine years at DDB, most recently as regional business director for Asia Pacific. There, she led regional business and brand stewardship for clients including Johnson & Johnson and Unilever across multiple markets, while also working across brands including Oppo and Dairy Farm Health & Beauty.

Earlier in her career, she was regional strategic planner for Asia Pacific on Nokia at Bates Asia, and account director in Singapore on Unilever and Shell at J. Walter Thompson Worldwide.

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