Klook's mini slide stunt just became very real

What started as an April Fool’s tease has officially become very real.

Klook has launched its first-ever branded attraction globally with "Skyslides by Klook", a new dual-slide experience opening at the relaunched Skypark Sentosa from 7 June 2026.

Developed in partnership with ZJ Adventures, the attraction features two 44-metre slides, "Skydrop" and "The big Klook slide", both billed as Southeast Asia’s tallest dry slides. The launch marks a new step for Klook as it moves beyond being an experiences booking platform to putting its own name on a physical attraction.

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"Skydrop" is also positioned as the world’s tallest land-based drop slide. The ride begins with a short drop before sending visitors into a curved slide path. Meanwhile, "The big Klook slide", wrapped in Klook’s signature orange, offers a more relaxed and scenic alternative from the same height, making it more suited for families and younger riders.

The experience also includes immersive UV lighting, a built-in conveyor system and themed ride variations paired with music and audiovisual elements, allowing riders to personalise each run.

The slides will expand Skypark Sentosa’s existing line-up, which includes Singapore’s only bungy jump, giant swing and "Skybridge". According to ZJ Adventures, the refreshed attraction is designed to give visitors more ways to play, depending on their age, comfort level and appetite for adrenaline.

“Across the industry, we are seeing a shift in how people engage with attractions — it is no longer just about pushing limits, but about having the choice to experience something in a way that feels right for you,” said Zishan.  “With the new attraction, we wanted to create something that feels exciting yet accessible, where visitors can decide how they want to play, whether that is trying something new or simply enjoying the moment."

For Klook, the launch brings its brand promise of joy and discovery from the app into the real world. “With the launch of 'Skyslides by Klook', we are taking our belief in joy beyond the platform and bringing it into the real world through two distinct slides that form one connected experience,” said Sarah Wan, general manager, Singapore, Indonesia, Malaysia and Thailand, Klook.

“Skypark Sentosa has been a valued partner of Klook, and we are excited to deepen this collaboration by creating something new together. As our first-of-its-kind attraction, it reflects Klook’s commitment to delivering innovative experiences that add to the energy and vibrancy of Sentosa, while enriching Singapore’s wider tourism landscape,” she added.

Ahead of the official launch, Klook leaned into mischief to build anticipation for the attraction. The brand first teased the slides on social media on 1 April, leading some users to wonder if the whole thing was an April Fool’s joke, but the prank-like premise soon hit the streets.

Klook later staged a guerrilla marketing stunt featuring two men carrying an inflatable slide down Robinson Road, turning the teaser into a real-world spectacle.

In the accompanying caption, audiences were asked if they could find the Klook slide at Orchard Road on 16 May and Sentosa Siloso Beach on 23 May. Users were also encouraged to comment the word “Klook”. Those who commented received a direct message with a link to a Klook page detailing the "Mini Klook slide" event. The mechanic invited participants to find the slide, take part in a 30-second challenge and stand a chance to win unlimited play for the upcoming attraction.

Participants had to slide as many times as possible within 30 seconds, with scores tracked on a leaderboard. The first 20 sliders daily also received a SG$20 Klook voucher, while winners will be contacted by email by 31 July.

The campaign turned the attraction launch into a social-to-physical treasure hunt, using April Fool’s-style ambiguity to spark curiosity, guerrilla marketing to drive street-level attention and a comment-to-DM mechanic to move users from social engagement to campaign participation.

MARKETING-INTERACTIVE has reached out for more. 

Beyond the slides, Skypark Sentosa is also home to Summerhouse, its beach club and dining concept, which features a viewing pool offering front-row seats to the action. The wider destination is designed to bring together rides, dining and social moments, giving visitors the option to take part, watch from the sidelines or unwind by the beach.

The relaunch follows Skypark Sentosa’s temporary closure earlier this year for upgrades and renovations. In a social media post ahead of the closure, the attraction said it would shut from 5 January until further notice, inviting visitors to return for its final operating weekends before the gates closed. It also told ticket holders and customers that its service team would remain available via WhatsApp during the period, while teasing that it would be “back, refreshed and ready for what’s next.”

With the reopening, Skypark Sentosa is now positioning the refreshed destination as more than an adrenaline-led attraction, broadening the venue into a more flexible play, dining and social destination for both thrill-seekers and visitors looking for a lighter day out.

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