KFC Singapore brings Japanese Christmas to stores with anime twist

KFC Singapore is bringing a taste of Japan to the island this Christmas with its latest campaign, “Chikin land”, turning five of its outlets into immersive, anime-inspired destinations.

The campaign, running now until 1 January 2026, aims to tap into the holiday travel frenzy while offering a playful, crowd-free alternative. Diners can explore Japan-themed décor, interact with stamp stations reminiscent of the popular Japanese “stamp rally” culture, and enjoy limited-edition packaging featuring an anime-style Colonel Sanders, adding a whimsical, festive touch to the in-store experience.

At the heart of the campaign is a new Japanese-themed Christmas menu, featuring the takoyaki-inspired Oiishii Zinger burger and Oiishii chicken nites, complemented by sweet potato fries and hazelnut chocolate egg tarts. For larger gatherings, KFC has introduced special Christmas buckets for two or four, reflecting the Japanese tradition of festive KFC meals and allowing friends and families to share the experience together.

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To bring the menu to life, KFC Singapore has released an anime-style short film. In the short, a weary woman sits on a train, scrolling through her phone. She pauses at a photo of Colonel Sanders, who winks at her, and she is magically transported into Chikin Land. There, she finds herself at an idyllic KFC set against the backdrop of Mount Fuji, where Colonel Sanders is seen preparing the new menu items. The short combines whimsical animation with a sense of escapism, reinforcing the campaign’s theme of transporting fans to a festive, Japan-inspired world, no passport required.

In addition, five KFC outlets including Compass One, Kallang, Jurong Point, Sun Plaza, and Harbourfront Centre have been transformed into portals to Japan. Diners can wander under sakura trees, neon Shibuya lights, or snowy shrine backdrops while collecting stamps in a nod to Japan’s popular “stamp rally” culture.

Limited-edition postcards are available for customers who purchase KFC’s Oiishii Boxes at these locations.

The campaign also features a social media contest that encourages fans to share their in-store experiences with the hashtag #KFCOiishii, standing a chance to win round-trip tickets to Japan. In addition, a lucky draw linked to Oiishii meal purchases offers further prizes of Japan trips.

KFC Singapore said the campaign aims to deliver “a festive experience beyond food”, bringing elements of Japanese pop culture and travel-inspired escapism to local audiences.

This marks the first time KFC Singapore has rolled out a Christmas campaign with immersive, location-specific experiences tied to a country-themed narrative, blending in-store activation, social media engagement, and merchandise.

The launch coincides with the reopening of KFC’s next-generation Kallang flagship store, which doubles as the brand’s first in-house merchandise space in Singapore.

The redesigned space now seats 216, up from its previous 130, and will operate 24 hours on Fridays, Saturdays, and the eves of public holidays, with breakfast service beginning at 4.30am on those days.

Inside, the outlet features neon lighting, graphic panels, and selfie-friendly zones designed to appeal to younger consumers. Limited-edition items, including apparel and accessories created in collaboration with AMOS ANANDA, will be available for purchase at the outlet.

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