KFC brings Butterbear and Thai heat to Singapore

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KFC Singapore is adding a Thai twist to its menu with the launch of 'Thai-Thai saucy chicken', available from 15 October to 25 November 2025. Inspired by Thai street food, the limited-time menu introduces a sweet, spicy, and tangy sauce paired with KFC’s hot and crispy chicken.

The line-up includes 'Thai-Thai saucy chicken', 'Thai-Thai saucy bites', and Thai fritters with condensed milk, offering fans a savoury-and-sweet taste of Thailand in Singapore.

Alongside the menu, KFC has teamed up with Bangkok’s popular mascot Butterbear for a collectibles drop. Fans can purchase exclusive blind-box figurines including Egg tart Butterbear, Zinger Butterbear, Drumstick Butterbear, and Bucket Butterbear, with selected meal boxes.

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Other merchandise includes Butterbear long socks, sticker sheets, and a limited-edition plush crossbody bag launching on 29 October at selected outlets.

The collaboration taps into KFC’s strategy of pairing food innovation with pop culture tie-ups. Butterbear, known for her cheerful personality and viral dance moves, adds a playful element to the campaign, aimed at engaging both collectors and casual diners.

KFC Singapore will roll out activations across dine-in, takeaway, delivery, and Grab, with mechanics varying by channel. Limited quantities are available, with purchases capped per customer.

The Butterbear blindbox builds on the brand's playful collectibles in Malaysia. Across the border, the brand has introduced a trio of charming capybara plushies. The plushies are three 3.5-inch tall capybaras, each with their own quirky personality and backstory. Once ordinary capybaras who escaped the zoo, Chiket, Buck Buck, and Zingi became utterly obsessed with the irresistible aroma of KFC, transforming into the “Kepcibaras” in their quest to devour all things crispy and delicious.

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