KFC Singapore unveils first-ever merchandise space at revamped Kallang outlet

KFC has reopened its Kallang outlet after a months-long renovation, unveiling neon-lit interiors, interactive features, and Singapore’s first physical merchandise corner. The revamp reflects the brand’s push to make its outlets more than just dining spaces, combining social and lifestyle experiences under one roof.

The Kallang outlet, a local fixture since 1979, had briefly appeared as “Permanently closed” on Google in September, prompting speculation among fans. KFC later confirmed it was undergoing renovations. The redesigned space now seats 216, up from its previous 130, and will operate 24 hours on Fridays, Saturdays, and the eves of public holidays, with breakfast service beginning at 4.30am on those days.

Inside, the outlet features neon lighting, graphic panels, and selfie-friendly zones designed to appeal to younger consumers.

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KFC has dedicated an entire section of its newly renovated Kallang outlet to a physical merchandise space, marking a first for the brand in Singapore.

The space launches with the latest limited-edition capsule collection from homegrown streetwear label AMOS X ANANDA, created by Singaporean designer Amos Yeo, on 28 November 2025.

The Kallang merchandise space allows diners to see and touch the collection in person, with pieces displayed in the various available sizes.

The space launches with the latest limited-edition capsule collection from homegrown streetwear label AMOS X ANANDA, created by Singaporean designer Amos Yeo, on 28 November 2025.

The Kallang merchandise space allows diners to see and touch the collection in person, with pieces displayed in the various available sizes.

The latest collection pays tribute to Singapore’s trending pastime, pickleball, and includes paddle sets, shirts, T-shirts, socks, and headbands. Available exclusively at KFC Kallang, the capsule is the first sportswear collaboration for the brand and features a pickleball paddle set in KFC’s signature red, complete with two matching pickleballs. The range is finished with playful chicken pickleball illustrations that add a youthful, interactive element to the collection.

The merchandise launch at Kallang signals KFC’s evolution from a quick-service food brand into a lifestyle destination, combining dining with fashion and culture under one roof.

KFC Singapore is also pushing its lifestyle strategy with food and pop culture tie-ins.

Earlier this year, it introduced a Thai-inspired menu featuring ‘Thai-Thai saucy chicken’, ‘Thai-Thai saucy bites’, and Thai fritters with condensed milk, alongside a collectibles collaboration with Bangkok’s mascot Butterbear. The limited-edition merchandise included blind-box figurines, plush bags, long socks, and sticker sheets, available at selected outlets and tied to specific meal purchases.

The campaign rolled out across dine-in, takeaway, delivery, and Grab, with mechanics varying by channel.

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