Kahf fuels global ambition with Marc Márquez collaboration at MotoGP Mandalika

When Marc Márquez returned to the Mandalika circuit this October, the eight-time MotoGP world champion wasn’t just battling the heat - he was carrying the flag for Kahf, the Indonesian men’s care brand.

In a move that bridges sport, culture, and identity, Kahf announced its partnership with Márquez during MotoGP Mandalika 2025. The collaboration marks a defining moment for the ParagonCorp-owned brand as it takes a confident step toward global recognition.

Known for its philosophy of self-improvement and authenticity, Kahf aims to become a symbol of modern Indonesian masculinity. Mandalika’s heat and rhythm mirror what our brand stands for - resilience and freshness in every challenge. The area’s intense UV levels pushed stamina and skin health to the limit.

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“This collaboration with Marc Márquez is a significant step for Kahf. For us, it’s not just about supporting world-class sports, but also about bringing Indonesia’s story to the international stage. We aim to show that local brands can achieve global success while staying true to their roots,” said Billy Dharmawan, Kahf’s brand manager.

Throughout the Mandalika race, Kahf showcased its Amino Gel Face Wash and Sunscreen, two of its flagship products designed for men living in extreme conditions. The brand’s gentle yet high-performance formulations, dermatologically tested for sensitive and acne-prone skin, offered a fitting match for the endurance-driven world of MotoGP.

For Márquez, who has built his career on discipline and composure, the partnership struck a personal chord. His philosophy of persistence aligns closely with Kahf’s ethos - to stay grounded, confident, and ready for any challenge, the brand said.

Launched in 2020 and carrying the tagline “Jalan yang kupilih” (“The path I choose”), Kahf combines natural ingredients and advanced technology to offer dermatologist-tested men’s care products. The brand champions confidence, self-improvement, and positive impact, positioning itself as a modern symbol of purposeful masculinity.

During Ramadan this year, the halal brand launched its campaign, #PejuangBerKahf - Kamu yang harus kamu kalahkan! (It’s you vs you), in collaboration with production house Visinema. The initiative encourages men to embrace self-discipline, growth, and resilience throughout the holy month.

Indonesia once again hosted the world’s premier motorcycle racing event with the MotoGP Mandalika 2025, held from 3-5 October 2025 at the Pertamina Mandalika International Circuit in West Nusa Tenggara. The circuit first made its debut on the MotoGP calendar in March 2022, marking a milestone in Indonesia’s motorsport history.

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