The animated film was a year in the making, "with each play attraction within Jewel rendered from scratch to be as realistic as possible", said the agency. The brand film will run across social media platforms including Facebook, Instagram and YouTube.
In a statement released to Marketing, a spokesperson from the agency said that the brand film aims to give a glimpse of what the public can expect to see in Jewel, while its business objective is to drive footfall to Jewel when it launches.
“The film brings to life the wondrous possibilities one can find in Jewel, where we welcome our first pair of visitors – a pacific swallow and a ladybird, set against Jewel’s magnificent backdrop. The brand film provides a sneak peek of Jewel and we look forward to creating wondrous moments for all our visitors when we open,” said Joyce Tan, head of corporate and marketing communications, Jewel Changi Airport Devt.
Loo Yong Ping, creative director, Ogilvy Singapore said, “We broke new ground with traditional real estate advertising when we introduced the “first visitors” at Jewel as two little creatures instead of people in the film. As the first brand film of Jewel, we wanted to evoke a sense of wonder and took a leaf out of the animated playbook to create characters mirroring Jewel’s wondrous nature.”