Isobar appoints Nomfundo Msomi as strategic planning director

Nomfundo Msomi has joined Isobar as its strategic planning director. She will take the lead on driving experience-led digital, communication and brand strategies, reporting to David Jessop, managing director of Isobar Hong Kong.

Before joining Isobar, Msomi was the strategy director at FITCH Hong Kong, where she serviced global clients, including those in FMCG, automotive, travel and technology. Having worked in London, Bengaluru, New York and Hong Kong, she brings extensive international experience from a full spectrum of marketing disciplines.

“Nomfundo’s rich and diverse experience in multiple markets and environments is reflected in the depth and maturity of her strategic thinking and approach,” Jessop said.

“She will help us deliver insight-driven experiences and solutions to our clients’ complex business challenges, and we’re delighted to have her on board.”

Added Msomi: “Our goal at Isobar is drive experience-led transformation for businesses, brands and people, with limitless ideas, creativity and innovation. I look forward to working with the team to create solutions that are engaging, insight-driven and industry-leading.”

Her position was previously held by Katheryn Lui, who has been promoted to the role of head of Isobar consulting practice, in response to the growing demand for customer-centric solutions.

Lui has been with Isobar for almost six years, and in her new role, she is tasked to build upon Isobar’s exiting strategic capabilities, and drive experience-led transformation solutions.