Indomie brings Warmindo favourites to Butter Baby's doughnut creations

Indomie has teamed up with Jakarta-born dessert brand Butter Baby to introduce ButterMie, a limited-edition menu that combines the instant noodle brand's familiar flavours with Butter Baby's signature doughnuts.

Available in two variants, ButterMie Internet and ButterMie Rendang, the collaboration takes inspiration from popular Warung Makan Indomie (Warmindo) dishes, reinterpreting them through Butter Baby's character-led culinary concept.

ButterMie Internet combines a crispy doughnut with Indomie Mi Goreng Original, beef corned meat and a sunny-side-up egg, drawing inspiration from the familiar Indomie Telur Kornet combination. Meanwhile, ButterMie Rendang pairs Butter Baby's signature doughnut with Indomie Rendang, rendang beef and a sunny-side-up egg.

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The two creations are positioned as filling meal options for lunch, dinner or whenever consumers want comfort food, rather than simply presenting Indomie's flavours in a different format.

The collaboration also extends to the in-store experience, with a Warmindo-inspired setup at Butter Baby's Blok M outlet. The space brings the atmosphere of an Indonesian noodle stall into the brand's distinctive visual universe.

Nick Burch, co-founder of Butter Baby, said the collaboration was inspired by Indomie's place in everyday Indonesian life, from late-night meals to moments shared with friends.

“Personally, Indomie has a very close connection with the everyday lives of Indonesians. It is always a comforting choice for different occasions, whether unwinding after a long day, working late into the night, or spending quality time with friends. This inspired our desire to collaborate: to bring that familiar warmth and flavour into the Butter Baby universe while preserving the strong sense of connection that people already have with Indomie,” he said.

Axton Salim, director of Indofood Sukses Makmur, said the partnership reflects Indomie's efforts to keep pace with changing consumer tastes and lifestyles.

“For nearly 55 years, Indomie has grown alongside its consumers and become part of everyday life across generations, creating countless memorable food moments. This close connection inspires us to continuously understand evolving consumer tastes and lifestyles, while delivering innovations that are relevant, creative and, of course, fun to enjoy,” he said.

“Our collaboration with Butter Baby reflects this commitment, bringing Indomie's distinctive flavours into a fresh and different culinary experience. We want to continue building closer connections with consumers through new and enjoyable ways, while preserving the flavours they have come to know and love.”

ButterMie has been available since 30 October at Butter Baby's outlets in Blok M and Central Park, as well as through its food truck at Plaza Pasaraya on 30 October and from 1 to 5 November.

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