Indofood backs animated revival of Garuda di Dadaku to inspire youth and elevate local IP

Indofood is reaffirming its commitment to Indonesia’s creative industry through a brand-led collaboration with the upcoming animated film Garuda di Dadaku, marking a strategic intersection of entertainment, youth engagement and national identity.

Produced by BASE Entertainment and KAWI Animation, the film will be released simultaneously across cinemas nationwide on 11 June 2026, reviving a well-known intellectual property that first resonated with audiences in 2009 and 2011.

The partnership sees Indofood activating through its consumer brands Indomilk Kids and Chiki, positioning the collaboration not only as support for the creative sector, but also as an extension of its long-standing association with youth development and football culture in Indonesia.

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The sponsorship was officially introduced during a Car Free Day activation along Jakarta’s Sudirman corridor on 12 April, underscoring the company’s intent to bring the campaign directly to families in a highly participatory, on-ground setting.

Visitors were engaged through a series of interactive activities, including meet-and-greet sessions with the voice cast and the character Gaga. Looking ahead, Indofood has lined up activations through June 2026, spanning football school screenings, Jakarta Fair events, stadium and school visits, alongside digital campaigns across social media and eCommerce platforms.

Reintroducing a legacy IP for a new generation

The animated Garuda di Dadaku marks a fresh chapter for the franchise, returning 15 years after its original cinematic debut. This time, the story is reimagined in animation format, offering a more contemporary visual language aimed at younger audiences.

Directed by Ronny Gani, the film retains its core football theme while introducing a new protagonist, Putra, a young boy aspiring to become a professional footballer. His journey is accompanied by a spirited Garuda bird named Gaga, whose playful energy adds a new dimension to the narrative.

The voice cast includes a mix of rising and established names such as Keanu Azka, Quinn Salman, Kristo Immanuel, Revalina S. Temat, Ringgo Agus Rahman, Emir Mahira, and national footballer Rizky Ridho – further bridging entertainment and sports appeal.

Brand storytelling through inspiration and play

For Indofood, the collaboration reflects a broader strategy of embedding its brands within culturally resonant narratives.

Fierman Authar, head of consumer engagement, corporate marketing division at Indofood, said the animated version brings a fresher approach aimed at inspiring younger generations to dare to dream and remain resilient. He added that through both Indomilk Kids and Chiki, the company aims to deliver experiences that are engaging, enjoyable and inspiring for Indonesian families.

Beyond brand objectives, the collaboration also highlights the role of corporate backing in sustaining Indonesia’s creative ecosystem, particularly in animation – an industry gaining momentum amid rising demand for locally rooted content.

Producer Shanty Harmayn noted that Garuda di Dadaku has held a special place since its original release in 2009, underscoring its enduring cultural relevance.

Be part of PR Asia Indonesia 2026 on 15 July 2026 – the first time this regional communications flagship lands in Jakarta – bringing together communications leaders ready to redefine influence, reputation, and impact!

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