iflix gets more local with its content flow

In a bid to cater to rising demand for local content from the audience, iflix is currently working with different producers in the country to enable the streaming and downloading of local movies straight out of theatres.

The company signed a first-look multi-year output deal with Skop Productions Group (Skop) and Viper Studios. The agreement will make many of the Viper Studios' library classics available on iflix. Additionally, as part of the companies' collaboration, iflix will also commission Skop to produce an exclusive new mini-series.

“We are obsessively focused on the needs and interests of local consumers in each of our markets. We are thrilled to work with local top tier industry players to offer our members so many of the region’s top entertainment franchises, whilst supporting them in broadening their distribution channels out of cinema," said iflix chief content officer, Sean Carey (pictured).

"Together we aim to build a strong, supportive entertainment community that puts consumers at the forefront of our businesses,” Carey added.

“Given that we are competing for eyeballs with local broadcasters who produce huge volume, iflix has a commercial imperative to innovate with our original productions and really push the envelope. That’s going to open up a whole new level of creativity we hope our audiences, and the creative community will respond to. Change is coming,” said iflix global director of original programing, Mark Francis.