Hung Fook Tong unveils AI-powered personalised meal service in HK

Herbal tea shop Hung Fook Tong (鴻福堂) has collaborated with data-driven healthy meal brand Nutribite to launch a personalised meal service "Hung Siu Fan Tong" (鴻小飯堂), integrating traditional Chinese herbal wisdom with AI technology to redefine the future of healthy eating.

The new service delivers customised nutritional meal plans for customers, offering a healthy version of “two-dish rice" featuring carefully selected fresh ingredients and nutritionally balanced dish combinations. This service elevates the popular “two-dish rice" into a convenient, science-backed and delicious meal option, redefining healthy eating.

As part of the partnership, Nutribite leverages advanced technology to precisely quantify key nutritional components and calorie data of each food item, providing customers with healthy food options. Now powered by DeepSeek's AI technology, it has realised the transformation from data-driven analytics to intelligent, personalised decision-making.

The meal service leverages the integration of AI technology with nutritional science and traditional Chinese wellness wisdom, offering customers a brand new personalised healthy eating experience.

Customers can input personal details such as age, height, weight, and dietary preferences into the platform. DeepSeek then generates tailored recommendations, including Nutribite meal boxes and Hung Fook Tong herbal products designed to meet specific nutritional needs. The system also allows real-time adjustments, ensuring flexibility for users.

Beyond the design of nutritional meals, the brand also offers precise delivery, making healthy eating a part of everyday life. Currently, customers can place orders through Hung Fook Tong's "JIKA CLUB" mobile app and pick up their meals at its designated stores in Hong Kong. This allows customers to conveniently access its wellness products and Nutribite meal pick-up services. From 28 April to 31 May, customers will enjoy a 10% discount on meals ordered via this service.

Ricky Szeto, CEO and executive director of Hung Fook Tong, said, “As a modern wellness concept food and beverage enterprise, Hung Fook Tong is committed to integrating traditional Chinese herbal wellness wisdom with innovative technology to offer customers high-quality, diverse products and services that meet their various needs for healthy diets. This strategic partnership with Nutribite leverages advanced AI technology to provide customers with a brand-new healthy eating experience, marking a significant breakthrough in the group's digital transformation. Together, we look forward to creating a new blueprint for healthy eating in the market and injecting new momentum into the group's development.”

Wei Qiang, the founder of Nutribite, added, “Nutribite has been dedicated to driving innovation in data-driven healthy meal management and developing customised healthy meal solutions catering to various scenarios. We are pleased to partner with Hung Fook Tong to integrate elements of traditional Chinese wellness wisdom into our healthy meal offerings, marking an important step in deepening our presence in the healthy catering market. We look forward to a close collaboration that will create more innovative value to the market and reshape the future of healthy eating.”

Since its establishment in 1986, Hung Fook Tong has been committed to its motto “Naturally made, wholeheartedly good”. Based on traditional Chinese herbal wellness wisdom and embracing both tradition and innovation, the company is committed to offering customers wellness soups, herbal teas, and a diverse range of healthy products.

MARKETING-INTERACTIVE has reached out to Hung Fool Tong for more information.

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