Is your GRC killing your dating game? Coffee Meets Bagel thinks so

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As Singapore gears up for its next General Election, dating app Coffee Meets Bagel (CMB) has released a playful data study showing that your GRC might be shaping your love life more than expected.

The platform analysed anonymised user behaviour across Singapore’s Group Representation Constituencies (GRCs) and Single Member Constituencies (SMCs), revealing patterns in how people swipe, chat and ghost. All of which is dependant on where they live.

Yio Chu Kang users were found to be the most proactive daters, with over 41% making the first move. However, users chatting with someone from Queenstown or Jalan Kayu must brace for radio silence as users from those areas were most likely to ghost their matches. Night owls in Jurong Central, meanwhile, tend to strike up conversations long after hours.

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While Queenstown and Pioneer topped the charts for users looking for long-term love, Yio Chu Kang again stood out for its higher share of casual dater. That said, only 7% of Yio Chu Kang daters were into short-term flings.

Matchmaking odds were highest in Queenstown, Radin Mas and Yio Chu Kang, with the latter also being the most adventurous constituency - only 0.22% of users there dated within their own area. In contrast, Bishan-Toa Payoh users preferred to stay local.

CMB also mapped hobbies by GRC, finding Queenstown users to be dog lovers and gym regulars, Bukit Gombak residents to be bookworms and avid readers, and Pioneer daters to be foodies with a penchant for travelling.

“At CMB, we’re always curious about what brings people together, and sometimes that means looking at how where you live shapes how you love,” said Shn Juay, chief executive officer at Coffee Meets Bagel Worldwide.

“We hope this peek into Singapore’s dating landscape sparks new conversations - about romance, identity, and maybe even politics," she added.

The campaign underscores CMB’s push for culturally relevant storytelling rooted in local insights, aligning with its positioning as a platform for serious daters.

Interestingly, dating has shifted from the personal to cultural in recent times. On a global scale, dating apps saw a surge in activity during the 2024 Paris Olympics, with users around the world tweaking their locations to the city of love and swiping through profiles in search of Olympians.

TikTokers shared tutorials on how to match with athletes, while apps such as Tinder and Bumble reported spikes in usage and passport mode activity. Even Grindr rolled out privacy features tailored for LGBTQ+ athletes navigating the Olympic spotlight.

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