How Guinness is taking St. Patrick's Day to Singapore's streets

Guinness is turning up the cheer this St. Patrick’s Day with three weeks of festivities across Singapore.

The Irish stout is taking the pub vibe out of four walls and onto the streets, blending local charm with Irish merriment to make every gathering “A lovely day for a Guinness”.

The celebrations kick off with "The Guinness hangout", a pop-up experience at Emerald Hill (26 to 27 February) and Far East Square (5 to 6 March). Visitors can enjoy complimentary half pints, live music, interactive activities, and bites from the island’s top pubs.

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Highlights include the 'Guinness pint parade' led by the pint mascot and a New Orleans-style brass band, DJ sets by Mya and Sivanesh, a 'Pour your own pint' challenge, and the playful Tattoo gachapon for temporary Guinness-themed tattoos.

Following which, The St. Patrick’s Day Street Festival, happening from 13 to 15 March, will transform Boat Quay into a riverside celebration of culture, music, and community. Jointly organised with Singapore River One, the festival features three stages of entertainment, from Celtic rock by Gan Ainm to local DJs SHANE2SWEET and CANDICEB.

Spilling St. Patrick's Day cheer across Singapore, fans can also look forward to Irish cultural performances by Comhaltas Singapore and Irish Inspirational Dance Singapore. Meanwhile, temporary glitter tattoos and face painting add a festive flair.

Additionally, Muddy Murphy’s will host a ‘Fatti Burke x Guinness’ pop-up store from 10 to 17 March, along with a ‘17:59 Guinness Moment’ on 14 March, celebrating the brand’s 1759 heritage.

Grab is named official transport partner, offering SG$3 rides to and from the festival, plus SG$9 Guinness pints via Grab Dine Out Deals at 50+ venues. Fans can collect limited-edition merchandise, including T-shirts, pint-shaped bags, and camping chairs, via the Guinness Passport digital rewards programme.

"Over the years, the festival has grown from a humble one-day event into an iconic three-day celebration," said Michelle Koh, executive director at Singapore River One. “What makes this meaningful is the vibrant cultural collision. Irish craic meets the Singaporean love for a good makan and social gathering, bridging the two cultures through shared revelry and hospitality. At the festival, the distinction between local and expat blurs into a sea of green jerseys and Guinness pints."

This builds on Guinness’ efforts to celebrate local culture and community, as seen last September when the brand kicked off the 2025/26 Premier League season in Singapore with a collaboration with local illustrator Tobyato. The limited-edition collection of jerseys and merchandise, available at bars, coffee shops, supermarkets, online platforms and delivery apps, blends football fandom with homegrown creativity.

Designs featured Tobyato’s signature style, iconic Guinness motifs such as the pint-balancing toucan and a 'Kallang wave' homage. The collab also saw complementary merchandise including caps, sling bags and sports towels.

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