Hankook Tire Indonesia appoints PR partner as it pushes for stronger brand presence

Hankook Tire Indonesia has named Cheil Indonesia as its public relations partner, following a competitive pitch, as it seeks to strengthen its brand presence and communications strategy in Indonesia.

The appointment, effective throughout 2026, forms part of Hankook Tire Indonesia's efforts to reinforce its positioning as a technology-driven, performance-focused tyre manufacturer. The partnership will see Cheil Indonesia support the brand's communication strategy, with an emphasis on increasing brand visibility, strengthening credibility and building long-term market relevance.

Under the mandate, the agency will be responsible for strategic PR planning, media relations and communications narrative development. The collaboration will also focus on delivering more consistent storytelling across media channels while aligning Hankook Tire's global brand direction with local market dynamics.

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Executive visibility and sustained engagement with media stakeholders have been identified as key priorities for the partnership.

"We welcome Cheil Indonesia as our PR partner for 2026. Their strategic perspective and expertise in brand-focused communication will support our efforts to strengthen Hankook Tire's presence and market position in Indonesia," said Bartek (Byunghak) Choi, managing director of Hankook Tire Indonesia sales subsidiary.

For Cheil Indonesia, the appointment adds another client to its integrated marketing portfolio as the agency continues to expand its communications offering alongside its broader strategy, creative, technology and data capabilities.

"This win reflects Cheil Indonesia's commitment to building brands through meaningful and insight-driven communication. We look forward to partnering with Hankook Tire to shape a stronger and more relevant brand story in the market," said Joo Hwan Kim, president director of Cheil Indonesia.

Part of a global network of marketing agencies, Cheil operates as a fully integrated agency, backed by more than 8,000 experts across 55 offices in 46 countries. The network includes Cheil, Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, One RX, and Social Beat.

Be part of PR Asia Indonesia 2026 on 15 July 2026 – the first time this regional communications flagship lands in Jakarta – bringing together communications leaders ready to redefine influence, reputation, and impact!

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