AnyMind Group expands global network with US entry

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AnyMind Group has expanded into the US, launching operations in Los Angeles as it looks to support brands moving between the American and Asia Pacific markets.

The expansion gives the Singapore-founded company its first on-the-ground presence in the US, extending its existing network across Southeast Asia, East Asia, India and the Middle East.

Through the new US operation, AnyMind Group will support APAC businesses looking to enter and grow in the American market, while helping US companies expand domestically and across APAC through its marketing, commerce, logistics and distribution capabilities.

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The move builds on work AnyMind Group has already been carrying out in the country. Over the past seven months, the company said it has supported 15 Asian brands with their expansion and growth in the US. Its local presence will now allow it to build out its partner network and provide more in-market support.

AnyMind Group will initially roll out its live commerce platform AnyLive in the US, alongside its data and AI solutions. These include agentic AI capabilities, online and offline retail data integration, AI-generated content, and brand and consumer analytics.

The company operates under a Business-Process-as-a-Service (BPaaS) model, combining its proprietary technology with local operations teams. Its services span influencer marketing and digital advertising, live and social commerce, e-commerce management, customer engagement, logistics, offline distribution, and AI and data capabilities. AnyMind Group also works with publishers and creators across advertising, platform partnerships and commerce.

Founded in Singapore in 2016, AnyMind Group had established operations across 15 markets before its US entry. As of June 2026, the company said it served more than 1,500 APAC and international enterprises across marketing, 230 enterprises across commerce, 1,600 publishers and 1,100 creators.

Speaking on the US expansion, Kosuke Sogo (pictured), CEO of AnyMind Group, said the company's immediate priority is to respond to existing client demand and translate it into results.

"Building a local team and partner network will help us understand the US market and support our clients' long-term growth," said Sogo.

"By connecting the expertise and networks we develop in the US with our existing infrastructure across Asia-Pacific, we can help businesses grow in both directions. This will create new opportunities for our clients and strengthen the value we deliver across markets," he added.

The US expansion also follows AnyMind Group's continued investment in its creator and live-streaming capabilities. Last month, the company launched AnyCreator Stream, a web-based platform designed to help creators turn their livestream audiences into brand opportunities.

The platform allows creators and streamers to track live content performance, discover brand campaigns and manage campaign earnings and payments in one place. It launched with YouTube Live integration, giving creators access to metrics including impressions, watch time, concurrent viewership, engagement and click-throughs from links featured during streams.

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