Grab Malaysia hunts for new country marketing head

Grab Malaysia is currently on the hunt for a new country marketing head. According to a LinkedIn post by Sulin Lau, Grab's regional head of country marketing, the company is on the lookout for an experienced marketing leader who takes a new or unusual approach when looking at marketing issues. The individual should also know how to bring together different teams and harness diversity in skills.

Additionally, Lau said the individual should be a role model for others and exemplify values such as humility and honour in everyday situations.

Currently, Iris Chang (pictured below) is the country marketing head, Malaysia at Grab. According to her LinkedIn, she took on a new role last September as regional head of marketing strategy, GrabFood. Grab declined to comment further on A+M's queries.

In a previous interview with A+M, Chang said the talent it hires need to be purpose-driven, daring to change and have an open mindset to constantly unlearn, learn and relearn. She added that Grab has come "a long way" since its MyTeksi days in 2012, and that its driving principles have never changed.

“Many of our products were not even invented until recently. Therefore, there are no manuals or conventional marketing frameworks that help to guide or create a benchmark of the best marketing practices in the industries that we are in,” she said.

Grab saw a new addition to its marketing team earlier this year when Lau joined the company from Facebook. During her time at Facebook as head of agency, Southeast Asia, Lau was responsible for helping agency partners grow their businesses, achieving results for clients and scaling education across the latest products and tools on Facebook and Instagram.

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Earlier this month, the ride hailing company welcomed the Transport Minister Anthony Loke's announcement for a soft landing approach in enforcing the new ride hailing regulations. According to multiple media reports, Loke had said that ride hailing drivers without a public service vehicle license can still operate for the next three months.

"We think this is a fair decision by the Minister, a stark departure from statements made by certain parties against our drivers," Grab said in a press statement. It clarified that multiple key requirements such as training and examinations were formalised only three months ago, while others were put in place just recently, such as ride hailing sticker designs that were shared with ride hailing operators last week.

In the next three months, Grab said it commits to continue building up its programmes such as "Pakej Pikul Bersama" that it designed to help driver-partners reduce the costs and time involved in meeting the various regulatory requirements.

Read also:
Grab Malaysia’s Iris Chang on the imposter syndrome
Grab’s evolution from MyTeksi: Its fight to rise to the top

(Photo courtesy: 123RF)