Google to alert Filipinos from natural disasters with Public Alerts

Google has launched Public Alerts in the Philippines to alert locals during typhoon season and other related natural disasters and humanitarian crises.

Google Public Alerts will display official emergency messages on the tech giant’s high traffic online assets Google Search, Google Maps, and Google Now. And to assure relevance, alerts will depend on the given location, severity of the disaster, and search queries of its users.

Accessible via a dedicated page, typhoon alerts in the Philippines will also include storm path information in partnership with the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA).

Public Alerts is part of Google Crisis Response, a program that makes critical and life-saving notifications more widely available.

Other tools in this effort include Person Finder, a platform for individuals and organizations to let people know who they’re looking for and to enter updates about missing persons, and Crisis Map, which puts critical disaster-related geographic data in context like hospital locations, flood hazard zones and evacuation routes.

The Philippines is one of the most typhoon-stricken countries in the world, with an average of 20 tropical storms making landfall each year,” said Meryl Stone, Head of Partnerships for Google Crisis Response.

“By making crisis information readily available through online tools people commonly use, we hope to help those at risk to act more promptly and mitigate disaster impact,” she adds.

(PICTURE: Meryl Stone, Head of Partnerships for Google Crisis Response, announces the availability of Google Public Alerts in the Philippines. Public Alerts provides official typhoon warnings on Google Search, Google Maps, and Google Now.)