Gojek names new group CMO, beefs up global marketing team


Ride-hailing firm Gojek has named Ainul Yaqin (pictured left) as its group CMO. The firm told Marketing that he will be based in Jakarta.

According to his LinkedIn profile, Yaqin spent eight years at Unilever Asia Pacific as the vice president for various portfolios. While working with Unilever Singapore, Yaqin was the strategic transformation VP for the Southeast Asia and Australasia region for three years. He was previously at Unilever Indonesia, leading marketing operations as VP for the home care and foods business units.

Speaking to Marketing, Gojek also shared that it has made promotions to fill two senior management roles in the international marketing team. However, it has declined to comment further on the changes.

Gojek Indonesia's head of integrated media lab Jasper Distel (pictured middle) has been promoted to group head of international marketing and is now based in Singapore. Reporting to him is Singapore-based Archishman Ramasubramanian (pictured right), who expanded his scope as head of marketing to assume the role of head of international brand marketing. Besides Singapore, he will now also oversee Southeast Asian markets including Thailand and Vietnam. Marketing has reached out to Yaqin, Distel, and Ramasubramanian for more information.

Gojek has recently made its foray into Malaysia, after successfully receiving approval from the Cabinet of Malaysia to operate its motorcycle e-hailing services locally. In late July, it also completed a rebranding exercise that seeks to reflect the company’s evolution “from a Jakarta-based ride-hailing service to Southeast Asia’s leading Super App”. It included a new visual identity, swapping the Ojek (bike taxis in Bahasa Indonesia) logomark for “Solv”, a nearly-rounded ring encircling a dot.

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