Gojek Indonesia has launched a video showcasing how three Gojek drivers are able to pursue their passions in Singapore. This is part of a partnership with Singapore Tourism Board (STB), which runs an ongoing Passion Made Possible campaign to position the country as a destination where visitors can discover their passions.
“With a diverse range of users from 70 cities in Indonesia, Gojek’s wide reach allows us to engage more Indonesian visitors online and inspire them to visit Singapore to explore their own passions,” said John Conceicao, executive director, Southeast Asia at Singapore Tourism Board in a statement to Marketing Interactive.
In the video, the drivers made new friends and pursued their interests in food, arts and sports respectively. The seven-minute video on Gojek Indonesia’s YouTube channel, which was accompanied by the hashtag #PastiAdaJalan (there is a way), has garnered over 2,700 views in three days.
The individual stories are also subsequently extracted into three 30-second mini-videos and posted on the YouTube channel. The campaign is created by Gojek’s creative lab and directed by its VP of production Iskandar Siva.
In a statement to Marketing Interactive, Gojek group creative director VJ Anand said: “We believe that #ThereIsAlwaysAWay – it is this very belief that has always guided us in working with our partners, be they driver partners, merchants or service providers.” He added that Gojek shares STB’s vision of making it possible for people to live out their passions, and the video showcases their missions of enabling more people in the region to achieve their dreams and improve their lives.
The #PastiAdaJalan is an ongoing campaign that was launched by Gojek Indonesia since Gojek rebranded regionally with a new logo named Solv in July. It seeks to send the message that the company has evolved from a ride-hailing call centre into a tech ecosystem that offers smart and brilliant solutions through more than twenty services.
In January this year, STB also released a film as part of its “Passion Made Possible” global campaign. Featuring young athletes as an integral part of its marketing efforts, the video is centred on the “Action Seekers passion tribe”. It targets a group of potential visitors who love adventure and sports by showcasing the involvement of young home-grown athletes.
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