Global marketing titans envision futuristic marketing and etailing at HKTDC’s MarketingPulse & eTailingPulse

Asia’s annual MarketingPulse returns this year with leaders of international brands charting the way forward for next-level marketing, covering everything from AI to Gen Alpha.

Held concurrently with eTailingPulse, the two-in-one event organised by the Hong Kong Trade Development Council (HKTDC) is scheduled on 13 March at the HKCEC.

Themed “Envision the Next Level”, the integrated knowledge exchange platform for marketing, eCommerce and PR professionals features a stellar line-up of speakers, most appearing for the first time.

“Participants will hear success stories about brands including OpenAI, Moutai, Nike, Arsenal Football Club, Blippi and CoComelon and many more, and find valuable insights in dialogue with renowned marketing gurus and digital strategists, all in a single day,” said Anna Cheung, HKTDC’s director, service promotion.

Hottest topics presented by global leaders

From leveraging AI to devising sensory and ESG marketing, from connecting with Gen Alpha to engaging the silver market, from building a genderless brand to rejuvenating a long-established brand, the industry’s flagship event gives practitioners the roadmap to next-level success.

AI Futurist Zack Kass, fresh from his stint as head of go-to market of OpenAI, will examine future AI applications for creative marketing and branding. Naver Z Corp’s chief ecosystem officer Jungsuk Jay Lee will discuss how the company innovatively harnesses the power of K-pop to create engaging fan experiences.

Explore how to engage the digitally native Gen Alpha with Simon Barnett, director of brand partnerships and advertising of Moonbug, the mastermind behind Blippi and Cocomelon, and Razorfish’s president Dani Mariano.

Renowned mainland liquor brand Moutai will divulge how it rejuvenated the brand to woo young generations, while MALIN+GOETZ’s CEO Bradley Horowitz will reveal how to build a stand-out genderless beauty icon.

With ESG gaining importance, Giovanni Musillo of trailblazing eCommerce platform OnTheList will look at the powerful synergy between sustainability, marketing and brand reputation.

Discover how to leverage the senses to create lasting brand impressions with Julie Nestor, executive vice president, head of marketing and communications, Asia Pacific of Mastercard, Yoji Minakuchi, fellow and chief design officer of Suntory Holdings, Johanna Monange, founder and CEO of Maison 21G and Patrick Garvey, founding partner of WE ARE Pi.

Incomparable experience-sharing and networking

Join the new Meet-the-Leaders dialogue and take a cue from director and screenwriter Nick Cheuk on how to dream big with creativity. Hear from industry titan KK Tsang on his experience founding The Bees to create an ecosystem of boutique agencies, and from Preface’s founder and CEO Tommie Lo about his enterprising journey forming an ed-tech start-up, leveraging AI and blockchain technology.

Source the right tech solutions for next-level marketing and branding through on-site exhibitors. Harvest knowledge and connections at the Digital Marketing and E-tailing Workshops and the Happy Hour, complete with musical performances.

Special 40% discount exclusive for MARKETING-INTERACTIVE readers

More notable speakers will share insights in the 2-in-1 MarketingPulse and eTailingPulse 2024 together with a series of free digital marketing and e-tailing workshops. Don’t miss this must-attend conference for global marketers, brands, agencies and e-tailing experts to examine marketing trends, exchange information on best practices and explore collaboration in Asia.

Sign up here now and enjoy 40% off discount with MARKETING-INTERACTIVE exclusive discount code: MPR04U4P.

This article is sponsored by HKTDC.