CHAGEE nabs Subway APAC head of marketing to lead social and digital

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

CHAGEE has appointed Ang Qianling as head of social and digital media of Asia Pacific (APAC), underscoring the tea brand’s ongoing commitment to building a strong digital presence across the region.

In her new role, Ang will be responsible for leading CHAGEE’s social and digital media strategy across its Asian markets.

Her remit includes shaping the brand’s online content direction, strengthening engagement across key platforms, and creating narratives that reflect CHAGEE’s core values of culture, wellbeing, and connection.

Don't miss: CHAGEE's new Bes-tea plushies are here to spill the cute in MY, SG, TH

She will also play a pivotal role in translating the brand’s “CHAGEE Together” philosophy into the digital space, fostering inclusive conversations, encouraging authentic community interactions, and amplifying the brand’s love for tea through social-first storytelling.

Ang joins the CHAGEE APAC marketing and branding leadership team, reporting to Li Simeng, director of marketing and branding, and Eugene Lee, chief marketing officer.

While the role is newly created, it reflects the brand’s broader investment in scaling its digital capabilities to match rising consumer expectations and support offline activations with meaningful online engagement.

Prior to joining CHAGEE, Ang held various content and digital marketing roles in the lifestyle and F&B sectors, with a track record of building high-performing online communities and driving brand engagement at scale.

She was previously head of marketing and digital, APAC at Subway and director of brand communications at adidas China.

Ang also had agency experience, holding the roles of digital and UI/UX director at Hong Kong-based digital commerce agency CLEARgo and strategic planner at Publicis Singapore.

Commenting on her new role, Ang said "CHAGEE Together" is all about bringing people closer and that she hopes to bridge that into the brand's online space too.

“I’m really excited to be part of CHAGEE. The brand believes in the power of social media and its ability to bring our brand pillars of culture, wellbeing and connection to life," said Ang.

"I'm looking forward to building a fun, genuine community around our shared love for tea, and help strengthen our connection with the community by supporting our offline activations through meaningful online engagement," she added.

Her appointment comes as CHAGEE continues to expand its footprint across Asia, with digital and community-focused brand building at the heart of its regional marketing strategy.

Most recently, CHAGEE expanded into the Philippines and Indonesia, anchoring both launches in immersive, on-ground experiences designed to spark social engagement.

In the Philippines, the brand debuted with the "7-Day power up challenge", a week-long activation held from 7 to 13 July 2025 at The Block Atrium, SM North EDSA.

The pop-up offered Filipinos their first taste of CHAGEE through a series of interactive activities, including giant bowling, mini golf, basketball, and wellness-focused fitness dance sessions, creating a lively, shareable moment around tea culture.

Meanwhile in Indonesia, CHAGEE leaned into K-pop star power to fuel excitement, bringing NCT Dream’s Chenle to the grand opening of its Gandaria City outlet on 2 August 2025.

The event, which features a fan meet-and-greet, also marked Chenle’s debut as “Friend of CHAGEE”, a brand ambassador-style role that reflects the company’s strategy of blending pop culture with product experience to connect with younger audiences.

Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.

share on