LVMH’s Givenchy Beauty has named South Korean singer Joshua Hong as its newest ambassador, according to the brand in a statement on Instagram. Hong is part of the well-known Korean pop group SEVENTEEN.
When asked about the partnership, the artist said: “I feel that Givenchy Beauty is a unique brand that has a classy yet witty side. I'm really looking forward to working with such a brand to express myself and the brand.”
The artist has been in relations with the brand since appearing in a product video for the brand earlier this year. He was featured alongside Wen Jun Hui, a fellow member in SEVENTEEN.
Givenchy Beauty also shared other campaign photos which showcased the singer modelling alongside its products.
MARKETING-INTERACTIVE has reached out for more information.
Hong’s appointment also follows the many different appointments of South Korean stars for fashion and beauty brands this year. Footwear brand PUMA recently named South Korean pop girl band IVE as its new brand ambassadors for the APAC region, according to a statement by the brand.
The South Korean pop girl group will be PUMA’s Asia-Pacific ambassadors in 15 countries across Asia and Oceania, it said.
Luxury fashion brand Bally has also named South Korean singer Lee Seokmin as its new global ambassador, according to the brand in a statement on Instagram earlier this year. Lee, who is also known as DK on stage, is part of SEVENTEEN as well.
Lee was reportedly chosen by Bally because he is widely recognised for his casual elegance and global appeal as a singer.
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