Susana Tsui has joined Cambridge Creative as business transformation consultant. Based in Cambridge, UK, Cambridge Creative specialises in digital marketing, web development, branding and creative services. Among the list of clients it has worked with include The Astbury, GOGO Green, It Takes a City, and South West Holiday. MARKETING-INTERACTIVE has reached out to Tsui for comment.
Tsui (pictured) was formerly Tatler Asia Group's president, a role she took on in April 2020. She joined from theAsianparent, a content platform for mums and parents, where she was CEO of media. She told MARKETING-INTERACTIVE previously that having been in the marketing and ad industry for close to 25 years, the opportunity came at the right time when she was considering a change in environment.
Before that, she was dentsu China's CEO for a year where she oversaw five city offices and was responsible for spearheading the design and implementation of the group’s transformation strategy. Tsui also worked at PHD as Asia Pacific CEO, overseeing 15 offices. Under her leadership, PHD successfully launched PHD India in 2014 and PHD Korea in 2016. Additionally, she was also with Ogilvy and Neo Media World.
When asked about Tsui's replacement, Tatler Asia Group's spokesperson told MARKETING-INTERACTIVE that Stephanie Tay (pictured below) has stepped up as acting managing director.
According to the company's website, Tay is equipped with more than 20 years of commercial experience and 18 years of leadership experience. "Tay knows what it takes to navigate business challenges, overcome obstacles and deliver results in key areas," the company said.
Her key areas include product development and launch, sales/marketing management, profit/loss accountability and market research/analysis, among others. She is also skilled in integrated marketing, advertising, sales, event management and media planning. Before Tatler Asia Group, Tay was VP of sales in Mediacorp. As VP of sales, she has built a track record in the publishing industry, selling across all the media platforms in the country.
Last November, the publishing company diversified into eCommerce with Tatler Unlisted, offering time-limited products and experiences for the audience. It is also exploring rewards programmes following the launch of UnitedWeDine in 2020, which was curated to support the F&B industry in Hong Kong.
Alongside this pivot was also the introduction of new business models to offer different experiences and engage luxury consumers. The initiatives include culinary hub Tatler Dining Kitchen, which allows food lovers to experience off-menu dining and collaborations.
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