Former Dentsu Aegis Network's group CEO of the China market, Susana Tsui (pictured) has resurfaced at the content platform for mums and parents, theAsianparent. She will helm the newly created role of CEO of media.
Tsui left Dentsu in March, after the agency restructured its Asia Pacific regional business into three clusters from the original five. In her new role with theAsianparent, Tsui has been tasked with strengthening the brand across mature and new markets. As CEO of media, she will also helm theAsianparent’s content, community and media platforms, including its website and community app that was launched last year in September.
In a statement to Marketing, Tsui said having been in the marketing and advertising industry for close to 25 years, this opportunity came at the right time when she was considering a change in environment. She added that the whole genesis of theAsianparent by its founder and group CEO Roshni Mahtani is to fill a gap in parenting information from an Asian perspective, which has resulted in building an amazing community reach of more than 25 million users regionally. Tsui said:
My vision for the company is to stay close to its roots while expanding our reach further into unchartered territory, where there is a need for such information and supportive communities.
"I’m excited to take on this new challenge and be part of this passionate and ambitious team," she said.
Tsui has held various notable roles in the marketing and advertising industry, previously the group CEO of Dentsu Aegis Network China, managed over 22 agency brands across five cities in the country. She has also helmed roles such as Asia Pacific CEO of PHD and Asia Pacific COO of OgilvyOne.
Tsui said: “I am excited to join theAsianparent as its new CEO of media and work alongside a passionate and ambitious team that values innovation and transformation. I look forward to bringing new ideas and further building innovative offerings that complement the current business to service our users. It is a very interesting and exciting time in our industry, and I’m thrilled to be a part of this exhilarating journey as theAsianparent continues to grow in strength, expand into new markets, and evolve its product to reach new milestones in the years to come.”
TheAsianparent boasts a monthly network reach of more than 25 million users. Recently, the firm bagged an 8-figure funding led by Chinese tech giants Fosun and JD.com. With this funding, theAsianparent aims to expand its operations to various markets and enter the eCommerce space.
Roshni Mahtani, founder and group CEO of theAsianparent said with its new strategic investors onboard, the company looks to build a team with diversified expertise and experiences, as well as improving its offerings to parents and clients. “We are very pleased to welcome Tsui to theAsianparent family, who brings with her strong leadership skills and expertise in transformational growth. Ultimately, we want to cement our position as the go-to platform for all parents and parents-to-be in South East Asia and beyond,” Mahtani added.
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