foodpanda makes a move into ride-hailing through TADA tie-up

Foodpanda has expanded its pandapro subscription service into daily commutes through a partnership with Singapore’s zero-commission ride-hailing platform, TADA.

The collaboration gives pandapro subscribers exclusive ride discounts, while TADA users can redeem a complimentary two-month pandapro subscription.

The move builds on both companies’ initial cross-platform rewards trial in 2023, making pandapro the only subscription service in Singapore offering savings across food delivery, pick-up, groceries and rides.

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As part of the collaboration, pandapro subscribers will receive S$3 off food delivery fees, 10% off pick-up orders, 20% discounts on selected restaurant menus, 3% off groceries, and five monthly 10% ride vouchers from TADA.

By adding rides to the mix, foodpanda aims to position pandapro as a more comprehensive tool for managing daily expenses, extending its relevance beyond meals and groceries.

Subscribers can access TADA ride vouchers through the pandapro subscription page or the TADA banner on the foodpanda app. A voucher code appears in a pop-up, and tapping it automatically applies the discount to the next TADA ride.

TADA users who have never tried pandapro can also claim a complimentary two-month subscription to explore the full suite of benefits.

“At foodpanda, we’re focused on making everyday savings easier for Singaporeans. Expanding pandapro to offer discounts on rides gives subscribers more value, complementing the savings they already enjoy on groceries, daily essentials and meals at home. Now customers can unlock greater value in more parts of their daily lives.” said Bhavani Mishra, Managing Director, foodpanda Singapore.

In tandem, Sean Kim, CEO of TADA said, "At TADA and foodpanda, we each stay focused on what we do best — ride-hailing, and food and grocery delivery. Our partnership is built on mutual respect and a shared belief that by playing to our respective strengths, we can deliver greater value directly to our drivers and passengers.

He added, "This collaboration is not only about unlocking more tangible benefits for the people who rely on us every day, but also about contributing to a healthier, more diverse market. 

The collaboration comes shortly after foodpanda appointed Yingchun Li as its new head of marketing and growth, succeeding Darryl Chua. In her new role, Li will oversee the brand’s full-funnel marketing strategy, spanning brand building, awareness, acquisition, conversion, retention and loyalty across the customer lifecycle.

She will lead initiatives in performance marketing, social, CRM, partnerships and integrated campaigns, ensuring marketing efforts align with the company’s broader business objectives.

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