Fastacash appoints Happy Marketer for global digital marketing duties

Fastacash, provider of a global social payments platform, has re-appointed Happy Marketer as its global digital marketing agency after a closed door pitch.

Radhika Angara, chief marketing and strategy officer at Fastacash said: “We are pleased to re-appoint Happy Marketer as our digital marketing partner. Their team brings an understanding of both the creative and the analytical aspects of digital and social – a strategy that is very suitable to an innovative, disruptive company such as fastacash.”

Happy Marketer, a digital consulting firm headquartered in Singapore, will provide inbound marketing, digital paid media advertising, content marketing, social media management, web analytics and conversion optimisation services for Fastacash globally. Happy Marketer has been partnering with Fastacash to manage the company’s social media initiatives across Asia Pacific in the past.

Prantik Mazumdar, managing partner at Happy Marketer said: “We’re thrilled to scale up our digital partnership with Fastacash in 2015. It is a wonderful learning experience for us to be able to contribute to one of the pioneers of fintech in Asia Pacific. Fastacash is rapidly growing and we’re excited to help them build their brand and drive business results through our integrated, digital offerings.”

In July, Fastacash secured a Series B round of funding of US$15 million, touted as one of the largest Series B rounds by a fintech company in Singapore.