Facebook has appointed Sri (Wido) Widowati as head of Indonesia, who will lead Facebook's business efforts in Indonesia, providing counsel and support to local and global brands and agencies in the country.
Wido replaces Anand Tilak, who has moved into the role of global brand partner for Facebook, based in Singapore.
Kenneth Bishop, managing director of Facebook, Southeast Asia, said: "Southeast Asia is home to come of the largest and fastest growing countries for Facebook and Instagram, and Indonesia is an important country driving this growth."
"Wido's experience in the region and vision for Indonesia will help us strengthen our support for businesses. With Wido's leadership we're committed to investing in the resources to help our partners achieve their business goals," Bishop continued.
In her new role, Wido will be based in Jakarta, focusing on driving greater value and support for international and Indonesian businesses across several industries, such as eCommerce, consumer goods, financial services, and tech/telco.
She brings with her almost two decades of experience in consumer goods marketing across Asia. Wido was most recently with Garnier as vice president and head of Garnier international marketing and development for ASEAN. Prior to that she was with Unilever.
“Indonesians on Facebook are a highly engaged, mobile first community who want to connect with each other and businesses in meaningful ways. Over the past year, in Indonesia, Facebook has experienced double digit growth while Instagram has grown 100% from the previous year. On Facebook, we are helping 82 million Indonesians, 94 percent through their mobiles, connect with the people and things that matter to them most. I'm excited to return to Indonesia to help our partners tap into new opportunities that will empower them to innovate and grow their businesses,” said Wido.
Instagram recently announced the Indonesian community having grown to 22 million, a 100% growth from the previous year.