Assembly Global APAC CEO departs after 16 years

Assembly Global APAC chief executive officer Richard Brosgill (pictured) has departed after six years. His future role, as well as his successor at Assembly, have yet to be revealed.

Brosgill announced his departure on LinkedIn, writing: “I’m proud to say I’ve delivered on everything I set out to achieve—an award-winning, connected business scaled across truly diverse markets; winning, growing, and trusted by incredible brands; remarkable talent with leading technology at the core; and an ambitious culture of builders.”

He added that he plans to spend time with his family before deciding on his next step, "Now, time with my family to recharge and reconnect. Next, the right new challenge. The world is changing fast, and I'm genuinely excited by the challenges and opportunities those create. More to come."

Brosgill began his career in 2010 at Forward3D, a Camden-based performance agency, and, by 2016, had relocated to Asia for what he thought would be a one-year stint. He stayed for a decade, expanding Assembly’s presence across Hong Kong, Singapore, China, Taiwan, India and Malaysia.

Over his tenure, Brosgill navigated three major rebrands—from Forward3D to ForwardPMX and then to Assembly Global in February 2022, following Stagwell’s merger of Assembly and ForwardPMX into a 1,500-strong agency across 20 countries within a media network managing US$5 billion in billings. The merger enabled the agency to evolve beyond its performance-only roots into integrated marketing and business solutions. In April 2023, Brosgill was promoted from managing director to APAC CEO.

His departure comes after Assembly unified its entire APAC network under one brand, following its acquisition of ADK Global last year. The consolidated network brings brand strategy, creative, media, data and commerce together into a single, tech-enabled offering built for measurable growth.

From January 2026, markets including Mainland China, Hong Kong, Taiwan, Thailand, Vietnam, Malaysia, Singapore, India and Australia will operate under the Assembly brand. Local leadership teams remain in place, ensuring continuity for existing clients while unlocking access to Assembly’s global technology stack including the proprietary STAGE AI Experience Engine, scaled data capabilities, and brand performance planning model. Clients benefit from a simpler experience with one agency, one framework, and deeper cross-market collaboration. 

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