Edelman has announced today the appointment of Antoine Calendrier as its head of reputation, North Asia, overseeing the firmâ€™s trust advisory, crisis management, and corporate affairs services.
Calendrier will be responsible for accelerating Edelmanâ€™s reputation consulting services across the region, with a focus on Japan, Korea, China, Hong Kong, and Taiwan. He will be providing clients with high-level communications counsel on their strategic reputation issues. The company states that Calendrierâ€™s role will also involve leveraging the Edelman Trust Management (ETM) analytical tool and consulting service suite.
Commenting on the appointment, Asia Pacific CEO, Stephen Kehoe said, â€śAntoine is a rare find, combining a deep understanding of reputation and what drives trust with unparalleled credentials in handling complex, multi-market crises. He will play a pivotal role in driving regional growth and building cross-market teams and expertise alongside other Edelman heavyweights like Public Affairs vice chairman Ian McCabe.â€ť
With nearly 20 years of international communications experience, Calendrier has worked on projects for multinational corporations, governments, and global brands including Nissan, Boeing, and Microsoft. For the past year, he served as managing director, corporate affairs at Elan Edelman in Paris. Prior to joining Edelman, he held leadership positions in Asia including with Burson-Marsteller, as the firmâ€™s Hong Kong CEO, and WE Worldwide, as the agencyâ€™s China MD. Before working in Asia, Calendrier led corporate affairs at Hennessy (LVMH) in Paris.
Possessing a self-stated passion for digitally-led reputation programs, Calendrier has overseen communications work on every continent in various sectors including professional services, technology, FMCG, automotive, and f&b. He has also acted as an advisor to C-suite executives and high-profile political leaders.Â
Speaking on his new role Calendrier said, â€śNorth Asia offers a substantive business opportunity, particularly as clients in the region are getting to grips with the importance of further strengthening trust and reputation both at a local and global level. With Stephen Kehoe assuming the role of APAC CEO in July, itâ€™s an exciting time to be coming on board. We share similar views on how the market is rapidly evolving and how to shape the offer. Iâ€™m now looking forward to working with the other outstanding leaders and teams to build on our existing reputation proposition for Edelman and its clients.â€ť