Lalamove tackles NGO logistics barriers with regional CSR initiative

Local on-demand delivery platform Lalamove has launched its latest "Deliver Care" initiative, a regional CSR programme dedicated to removing logistical barriers for community organisations.

Titled “Moves that bring you home,” the programme supports NGOs and community partners across multiple markets by offering free or subsidised logistics solutions. The initiative specifically targets a major pain point for non-profits: the high cost and complex coordination required to move bulky items, house-moving materials, and renovation supplies, which often stall community projects.

Lalamove addresses this gap by deploying its on-demand, same-day fleet—ranging from motorcycles and vans to heavy trucks—allowing NGOs to secure the right vehicle without long lead times or rigid fixed transport arrangements. To date, the programme supports seven NGO partners across six regional markets.

In Hong Kong, Lalamove has partnered with the Tung Wah Group of Hospitals (TWGHs) to assist grassroots families moving into transitional and light public housing across Kai Tak, Ma On Shan, Lau Fau Shan, and Yau Pok Road, as well as subdivided flat residents in Yau Tsim Mong. By easing the physical and financial burden of moving, the initiative aids families on public housing waiting lists as they transition to stable accommodation.

Regionally, the platform has also teamed up with the Dignity for Children Foundation in Malaysia, Save the Children Philippines, and Habitat for Humanity Singapore.

To amplify the campaign's reach, Lalamove is leveraging its user ecosystem. App users are being incentivised to join Lalamove rewards and donate their accumulated "LalaPoints"—earned through completed orders—directly to participating NGO partners.

“What we hear from NGO partners is clear. Essential items are often available, but moving bulky goods quickly and safely is still a major hurdle,” said Quincy Yip, director of customer experience and marketing at Lalamove. “‘Moves that Bring You Home' is our commitment to changing that, putting our network, our driver partners, and our operational know-how in service of the communities that need it most, so that they can focus on the people they serve instead of transport.”

MARKETING-INTERACTIVE has reached out to Lalamove for more information. 

Back in 2023, Lalamove Hong Kong joined hands with local NGO Home of Homeless Dogs to introduce a pet adoption event to give strays a chance to seek new homes.

This came as part of Lalamove’s “Make a Pawfect Move” campaign that aims to encourage Lalamove users in Asia and Latin America to spread their love for pets in need. The campaign ran from October 2023, done in partnership with 10 non-profit animal welfare organisations and pet shelters globally on the Lalamove Rewards platform to encourage its members to support the cause by donating their LalaPoints.

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