Dutch digital artist FrankNitty3000 to kick off world tour at HK’s Art Week

Dutch artist FrankNitty3000 has revealed plans for his 'RRReality World Tour', commencing in Hong Kong during Art Week in March. This tour will take him across the world with exhibitions that align with major art events, highlighting the innovative and disruptive spirit of FrankNitty3000 through an approach to touring as a digital artist. 

Originating from the Netherlands and nurtured by the prestigious Design Academy Eindhoven, FrankNitty3000 has captivated the art world by blending the tangible with the digital to challenge, disrupt, and captivate. FrankNitty3000 employs a mix of photography, collage and motion to express his commentary on consumerism, luxury and the ephemeral nature of trends.

Drawing inspiration from various influences including M.C. Escher, European comic book artists like Moebius, skateboard culture, contemporary industrial design and fashion photography, FrankNitty3000 transcends cultural and subcultural boundaries, offering visuals that resonate across the globe.

Kicking off at 11 Lan Fong Road between 21 March to 31 March 2024, in collaboration with the Lee Gardens Association, this segment of the tour will offer the public the opportunity to purchase the artist's personal artwork at every stop of his tour, making a shift from his traditionally commissioned work and signifying his deliberate choice to connect with the audience through the direct sale of his pieces. 

Additionally, there will be an engaging talk with the artist at Hysan Place, offering deeper insights into his creative process and the motivation behind the tour (details to be confirmed). This significant venture underscores FrankNitty3000's commitment to bringing digital art to a global audience in a novel and engaging way, inviting art enthusiasts and the curious alike to explore the nuances of digital creativity.

Also, FrankNitty3000 is engaging with prospective collaborators for his tour as he hopes to establish profound engagement with local communities, cultivate rich interactions between art, local creators and audiences, and craft distinct experiences for each city. 

The artist believes that Hong Kong is a city that embodies the fusion of history and modernity, therefore it serves as the perfect kickoff point for the tour. "The city's dynamic energy fuels my creative process, providing a backdrop that complements my meditative approach to art," he said.

As he builds on the success of his 2023 exhibitions, the 'RRReality World Tour' aims to become a zany journey of disruption and creativity, offering a mesmerising journey beyond the ordinary.

MARKETING-INTERACTIVE has reached out to FrankNitty3000 for more information. 

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