Domino's wants to turn consumers' worlds upside down as Stranger Things airs

As fans prepare to binge watch the latest season of Stranger Things on Netflix, Domino's Pizza Malaysia has also gotten in on the action by reminding consumers to get their hands on its latest Ssamjeang beef pizza before the ELEVENth hour.

In a Facebook post, the pizza company said "Regardless of which dimension you're from, you can turn your world upside down with our #SoSpicySoDrama ssamjeang pij-ja!"

This comes shortly after it tickled netizens with its Descendants of the Ssamjeang post, which was inspired by the divorce drama surrounding South Korean celebrities Song Hye-kyo and Song Joong-ki.

Meanwhile, following in the footsteps of Burger King, Nike and Coca Cola, popular video game Fortnite has partnered with Netflix series Stranger Things for a branded crossover. Fans and players can now get their hands on the new Stranger Things set including Chief Hopper and Demogorgon skins and Vines Wrap for rifles used in the game.

According to multiple media reports including CNN, portals from the Upside Down, an alternate dimension in the show filled with monsters known as demogorgons, have also began sprouting up in the game.

https://twitter.com/FortniteGame/status/1146931699336589312

This is not the first time Fortnite has created a skin related to pop culture. In May this year, it created a John Wick skin for players shortly after the launch of the action movie John Wick: Chapter 3 - Parabellum in theatres.

In the meantime, Netflix also unveiled an AR trailer on YouTube which takes viewers inside the world of Stranger Things. When the official trailer is played on an iPhone or iPad that runs on iOS 8 and above, viewers will see a "try now" option to "see yourself in the show". An AR experience will launch, with the Stranger Things title and animated fireworks from the key art in the background. It will use the phone's camera to snap a picture of viewers in this world.

Check out the trailer here: