Global beverage giant Coca-Cola has partnered with Netflix to bring back its 80s-themed “New Coke”, also in line with Stranger Things‘ season three. In the latest season, the Netflix series showcases stories dated the year 1985, which also was the year New Coke was first launched.
Both Coca-Cola and Stranger Things teased Twitter users about the partnership. The post by Coca-Cola shows a snippet of the Netflix series, featuring the lead actors Millie Bobby Brown, Gaten Matarazzo, Finn Wolfhard, Dacre Montgomery and others.
The New Coke beverage, which was first launched in 1985, was deemed a flop after the Coca-Cola company took a risk by changing the formula for its already popular soft drink. This was met with severe backlash and the beverage was removed from shelves over a short span of time.
— Coca-Cola (@CocaCola) May 21, 2019
According to CNN, the brains behind the partnership were Stranger Things directors Ross and Matt Duffers. The brothers aimed to promote the new series through the revival of New Coke, given that the new season will be based off life during the year 1985. In addition to further market the new season, Netflix has reportedly cut deals with approximately 75 brands, including H&M, Baskin Robbins, Levi’s and more. Marketing has reached out to Netflix and Coca-Cola for additional information on the partnership.
Locally in Singapore, to promote the show, Netflix in 2017 featured the neighbourhood of Yishun.In the spot, Netflix featured an image of Yishun MRT station, shrouded in shadowy and dark looking colour treatment. It also features a spooky hazy figure riding past the station. In just two days, the video garnered over 175,000 views on Facebook, along with over 2,400 reactions, 1,941 shares and 586 comments, at the time of writing.
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