Decathlon encourages swapping of gear and sustainable tips for HK hikers

Hong Kong is getting cooler this November and as people living in the city head on to hike for leisure, Decathlon has launched a campaign in collaboration with a number of brands to gear up hikers and help them enjoy hiking.  Decathlon told MARKETING-INTERACTIVE that the ongoing campaign "Hello Outdoors!"  is to echo its vision "Your Partner in Sports" by not only offering sports gear throughout their journey,  but also catering to their needs in different format related to sports. The campaign includes a number of camping experience such as gear rental services, campsite recommendations, camping coffee tips, a selection of camping gear, as well as hiking and camping tips from experts. 

Decathlon is collaborating with a number of brands in this campaign. For example, it works with Carousell to run a “swap your own gear” barter corner. Members of Carousell or Decathlon are invited to exchange their gear at the venue or via the Carousell app to give unwanted items a second life and to share stories behind them.

Also, Decathlon collaborated with sustainable coffee gear brand H House and Hong Kong fair trade pioneer FAIRTASTE, offering brewing tips, knowledge of how to protect nature by choosing the right coffee gear, and tips on supporting underprivileged farmers through routine coffee beans shopping. The campaign includes an interactive section too. All participants can participate in a game and check out four QR codes located on four distance posts and trigonometrical stations in its store at Tseung Kwan O. After answering a short quiz, they can win a prize. 

Decathlon collaborated with retail mall TKO Spot in August to unveiled a rooftop space for Hongkongers to exercise and promote an active lifestyle. The rooftop space TKO Spot-field, spanning 42,000 square feet, consists of four zones to promote an active lifestyle with physical challenges and selfie spots, claiming to be Hong Kong's largest rooftop sports space. Divided into four zones, namely Speed Avenue, Sea of Balls, Stretching Ring and Fun Camp, the area includes a wide range of Decathlon sports equipment for visitors to try different sports.

Running until 28 November, the campaign includes multiple touchpoints such as its website, social media and OOH ads. Decathlon has also invited influencers to promote the campaign too. 

The brand said, "We are camping enthusiasts and we design the festival in the user's shoes. We know that in addition to camping gear, camping knowledge, music and coffee are as important as gear. As a sports partner, we hope to be with our customers by offering more information and experience for them to practice."

Asked whether Decathlon will collaborate with other brands in the future, the spokesman of the company said it will work with brands that share similar values, adding that businesses encouraging Hongkongers to practice sports and creating excellent experience for users throughout their sport journey will be its target. Also, companies that are eco-conscious align with its brand value, such as vitality, responsibility, generosity and authenticity could be Decathlon's potential partner too. 

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