Crocs invites Hongkongers to customise their own shoes at new pop-up

The footwear brand Crocs has partnered with retailer Lane Crawford to launch its first-ever pop-up store in Hong Kong, encouraging consumers to showcase their creativity by customising their own Crocs shoes. 

Themed around personalisation, the "CROCS PLAYLAB" runs from 30 April to 8 June at Lane Crawford on Canton Road. Customers are encouraged to showcase their individual style and create their own fashion statements with the iconic Crocs shoes.

CROCS PLAYLAB aims to deliver a one-of-a-kind shopping experience, debuting Hong Kong’s largest and first rotating Jibbitz Experience Bar. Visitors can flaunt their custom Crocs designs on a fashion runway with Jibbitz, the brand’s iconic snap-on decorations for clogs. The event also boasts workshops by local creators, exclusive collabs, and a giant LED photo wall for the ultimate Instagrammable moment.

Furthermore, the pop-up also introduces the first-ever “CROCS BAKERY” concept, where customers embark on a playful Crocs personalisation journey resembling a “baking adventure”. Using trays and bread tongs, visitors handpick their preferred Crocs clogs and unleash their creativity at the interactive Jibbitz bar, where they can choose from a wide selection of "dessert toppings"—Jibbitz charms—to customise their Crocs.

With an extensive assortment of over 300 Jibbitz charm options, resembling an artist’s palette, as well as ribbons, gem stickers and other DIY materials, visitors are empowered to unleash their imagination and curate a unique pair of Crocs.

Meanwhile, staff will be present at the Jibbitz Bar, engaging with customers and offering personalised Jibbitz tips to enrich the interactive experience, akin to a sushi chef guiding guests at a sushi bar.

Crocs has also invited four local cultural creators to showcase their unique interpretations of Crocs footwear. They have transformed classic clogs into canvases and incorporated Jibbitz and other creative mediums to explore various styles and themes. These custom creations will be showcased at "CROCS PLAYLAB," inspiring customers to craft their own personalised designs.

The four creators include Simon Cheng, a fashion DIY expert known for her "girlish" style enrichment, who embellishes the classic clog with cute bow and gems Jibbitz, along with dreamy details such as ribbons and gem stickers. Meanwhile, Annie Wong, a 90s-born knitting artist, brings the theme "Blossom" to life by incorporating floral Jibbitz and lifelike knitted flowers onto the shoes.

Benson Koo, a local visual artist, independent film director, and bass guitarist, infuses his striking "Black & White" artistry into the design of his Crocs. Finally, choreographer Kenya incorporates vibrant, childlike elements into his Crocs creation.

To elevate the digital experience for visitors, the pop-up features an interactive and Instagrammable LED wall, a visually stunning centrepiece that provides a distinctive setting for photos. This installation will also display Crocs-inspired digital illustrations from various artists, allowing customers to share their fashionable moments on social media.

Additionally, a series of highly anticipated collaborative collections and limited-edition footwear are available at the pop-up store. These offerings include the Crocs x SMFK collection (exclusive to Lane Crawford), the premium EXP line featuring Terre and Quick Trail Low styles, and the Crocs x Marimekko collection.

MARKETING-INTERACTIVE has reached out to Crocs for more information. 

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