Social Mixer 2024 Singapore
Snack on the go with Crocs and Pringles' new limited-edition collection

Snack on the go with Crocs and Pringles' new limited-edition collection

share on

Potato chip snack brand Pringles and shoe brand Crocs have partnered to release three limited-edition designs for fans across the globe. 

The "Pringles x Crocs collection" features the Pringles x Crocs classic crush boot, Pringles x Crocs classic clogs and Pringles x Crocs classic slides. 

The crush boot sports a first-of-its-kind custom holster to store a grab-and-go Pringles can so fans can carry their crisps on their shoes everywhere they go. 

Don't miss: Crocs picks digital agency for SG and Australia

In the US, purchasers will receive the first-ever Crocs-inspired Pringles flavour called 'Pringles Croc-tail party'. The limited-edition snack features a watermelon chili lime flavour. 

The classic clogs on the other hand, features the snack brand icon, Mr P's, famous moustache as the clogs' straps. It comes in four colours red, orange, blue and green to match the snack brand's flavours and cans. 

Finally, the classic slides come in a retro black-and-white design and features Mr P's moustache too. 

In addition, the collection includes charms called 'Jibbitz' that fans can use to enhance their shoes. It includes Mr P with a red bowtie, a 3D winking Mr P, two cans of Pringles original and sour cream and onion snacks, and a Pringles crisp. 

"Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavour," said Mauricio Jenkins, U.S. marketing lead for Pringles.

"We brought the flavour of this vibrant partnership to life — literally, with Pringles Croc-Tail Party — and with a collection that allows fans to express their taste in snacks and fashion."

Meanwhile, Matias Infante, vice president of global brand partnerships and energy for Crocs said the partnership "seamlessly combines the flavour-packed world of Pringles with the iconic comfort DNA of Crocs." 

"We're ecstatic with how Crocs and Pringles both creatively became personified in fashion, flavour and whimsy," said David Lee, global senior director of licensing and culture for Kellanova.

"Fans not only in North America, but all over the world in Europe, Asia and Latin America can experience this stacked collection," he added. 

Closer to home, Crocs picked a new digital agency for Singapore earlier in February 2024. 

The brand appointed data, creative and performance marketing agency Jaywing to manage its paid search and paid social across Australia and Singapore, according to a statement by the agency.  

“Crocs is an iconic brand with a global reach, and we are honoured to have been chosen as their strategic partner for these key markets," said Raimundo Campbell, commercial director of Jaywing.

 "We are committed to delivering exceptional results, providing strategic recommendations, and driving the continued success of Crocs in Australia and Singapore," he added.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles: 
Pringles takes the TikTok trend a step further with caviar partnership  
Crocs goes a 'lil bigger' with Lil Nas X as new global brand ambassador  
7-Eleven and Crocs team up to launch exclusive shoe collection in HK 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window