Cellboy turns to Anchanto to improve real-time visibility across 200+ stores

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Philippine mobile phone and gadget retailer Cellboy has partnered with Singapore-based omnichannel commerce technology company Anchanto to unify its warehouse, physical retail and online operations across more than 200 stores nationwide.

The partnership addresses a visibility gap in Cellboy’s existing operations. While the retailer already uses a warehouse management system for its central hub, tracking inventory and transactions at individual stores relied on manual processes, with data updated only after transactions had been processed.

Under the new setup, Anchanto’s cloud-based order management system will connect Cellboy’s warehouse and storefront operations, automating transactions from purchase through to final delivery. The system will also synchronise data across the retailer’s online and offline channels and provide teams with real-time inventory information.

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For Cellboy, the move is intended to reduce manual data entry and reconciliation while enabling faster reporting and decision-making. It also gives customers more up-to-date information on product availability across the retailer’s sales channels.

“One of our biggest challenges was the lack of real-time visibility. Transaction data was only updated after processing, making it hard to get an accurate view of inventory and act quickly. Anchanto changed that, giving us real-time visibility, faster reporting, and far less manual reconciliation work. By connecting our warehouse, stores and online channels, we now give customers accurate stock information and a consistent experience across every touchpoint,” said Alvin Teng, CEO at Cellboy.

Cellboy has operated in the Philippine retail market for 17 years. The retailer said the integration forms part of its effort to modernise its retail operations and create a more connected customer experience across its growing footprint.

“Cellboy is a well-established name in the Philippine retail space, and we’re proud to support their next phase of growth. Our platform’s proven track record with multinational enterprises means Cellboy is building on infrastructure already trusted by leading retailers around the world. Together, we look forward to helping Cellboy strengthen its omnichannel capabilities and deliver world-class retail execution to its customers,” said Vaibhav Dabhade, CEO of Anchanto.

Anchanto is a Singapore-based B2B SaaS company providing omnichannel commerce and supply chain technology to logistics service providers, brands and retailers. Its platform integrates with more than 200 logistics providers, marketplaces and commerce systems.

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