Domino’s Pizza ID appoints SaaS company Netcore Cloud to elevate customer engagement

Fast food chain Domino’s Pizza Indonesia has onboarded Netcore Cloud, a SaaS platform for customer engagement, to enhance its customer experience, according to a statement by the brand. Domino’s will leverage on Netcore Cloud's specialties when it comes to customer engagement, retention and AI-powered capabilities to better understand its user analytics, as well as to improve the brand’s marketing and product strategy.   

The new system comes as Domino's acknowledges that conversion rate is crucial to a fast-paced business. As a result, the brand aimed at creating customer journeys that are more tailored and relevant, driving repeated purchases and better ultimate user experience.

The brand then turned to Netcore Cloud, a customer engagement platform, where data points can be collected from every customer interaction across online and offline channels to create a unified profile of each customer. Marketers can then fine-tune their strategy based on real-time dashboard insights on metrics such as revenue and user flows.

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"At Domino's Pizza Indonesia, we take pride in our position as the country's number one QSR food ordering app. We are committed to providing the best customer experience for both our iOS and Android users, whether they order takeaway or delivery,” said Mayank Singh, chief digital officer & VP of marketing, digital business & IT at Domino's Pizza Indonesia.

This was not the first time the brand incorporated customer engagement and loyalty technologies into its CRM tactics. Back in 2022, Domino’s Pizza Indonesia won the “Excellence in Data-driven Marketing & Consumer Insights” category in the Marketing Excellence Awards 2022 for the campaign “Creating The Domino Effect For Domino’s Indonesia”. Capillary Technologies, the SaaS technology provider the brand worked with previously were able to assist Domino’s in maintaining continuous engagement with customers by developing personalised customer journeys through the use of an omnichannel engagement solution that included various social channels.

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