Celcom Axiata has appointed Halim Shafie as its interim chairman. This follows the resignation of Izzaddin Idris as Axiata Group's president and group CEO, as well as Celcom's chairman.
Prior to this appointment, Halim (pictured) was the independent non-executive director of Axiata Group on 1 November 2020. Additionally, he has served in many government agencies such as the Ministry of Education, Malaysian Administrative Modernisation and Management Planning Unit, and the National Institute of Public Administration.
Halim was also the secretary-general at Ministry of Energy, Water and Communications in 2000, and chairman of the Malaysian Communications and Multimedia Commission from 2006 to 2009. where he was appointed for the second time in 2015. From 2009 to 2015, he assumed the role of chairman of Telekom Malaysia.
CEO of Celcom, Idham Nawawi, said: "Together with the management of Celcom, we welcome Tan Sri Dr Halim Shafie as our new chairman and are excited to work with him and the board. We look forward to his guidance and leadership in driving the organization towards new strides and creating real value for our customers".
Axiata Group recently named Hans Wijayasuria and Vivek Sood as interim joint acting group CEOs following Izzaddin's departure. Wijayasuria is currently CEO of Axiata's telco business and group EVP while Sood is group CFO. Both will retain their current positions and portfolios.
Meanwhile, last February, Celcom appointed Kamal Khalid as its chief corporate and transformation office. He provided leadership to the various corporate functions including legal, regulatory, societal development, sustainability, enterprise data governance and program management. Prior to the appointment, he was group MD for Media Prime until 31 March 2020 and served the group in multiple capacities since 2009, such as CEO of Media Prime Television Networks and COO of business development, among others.
Separately, Celcom Axiata launched a Hari Raya film titled “Syukur 1 Syawal” in April this year, which sought to remind Malaysians of what Hari Raya truly stands for. By featuring a character who is anxious to celebrate Hari Raya with his relattives, the film aimed to highlight the importance of family and Aidilftri. The film was done in partnership with M&C Saatchi Malaysia and explored themes of how true joy is derived from the ties and relationships we have with other people. According to Celcom, the brand aims to be a catalyst for Malaysians to continue building meaningful connections with others.
Meanwhile, the telecommunications brand also teamed up with Huawei in March this year to develop an innovative Digital Service Experience Centre. Based on Huawei's customer experience management, geolocation, and analytics platform, the experience centre was constructed to visualise an interactive workspace through technical cooperation and daily operations. As part of the partnership, Huawei rendered its support and resources to deliver the centre and provide consultants with the potential of the platform.
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