IPG Mediabrands Ad Tech specialist unit, Cadreon, has announced two major leadership promotions. Jonathan Beh has been elevated to CEO of Cadreon China, and Allan Lina to head of Cadreon Philippines.
Beh has already been heading up activities Cadreon China for just over a year and has been credited internally for being a pivotal catalyst in driving growth for the unit.
Yean Cheong, head of Cadreon APAC commented, “Mediabrands China CEO, Tom Wan and I are very excited to recognise Jonathan’s invaluable contribution by promoting him to the role of CEO, Cadreon China. In his new role, Jonathan will continue to spearhead and oversee the growth of our business. More importantly, he will play a key role in steering the navigation and development of our data tech solutions in China, evolving Cadreon’s tradecraft and best practices, to ensure our media solutions and services are always the most relevant and effective for our clients in this constantly changing market.”
Prior to this new role, Lina was the programmatic director at Cadreon Philippines.
Venus Navalta, CEO IPG Mediabrands Philippines commented: “Cadreon’s business in the Philippines under Allan’s leadership has grown exponentially in the past year; clients see vast improvement in brand performance with precision-targeted campaigns constantly optimised to deliver the best results.”
Lina added, “The opportunity to lead this group excites me. There are a number of opportunity areas that haven’t even been broached yet. As clients’ needs become much more sophisticated it lays a path for ad tech units like ourselves to innovate creative solutions, that will push the industry’s approach to digital advertising.”
Cadreon has a presence in over 70 markets worldwide, with 13 of those in APAC. The launch of its people-based data platform (AMP) in China last year gained notable prestige. The platform itself has won the unit several awards.